5 Reasons to Include Localization in Your Social Media
Localizing your brand results in more leads and revenue, and one good example of a successfully localized business is Slots house of fun. Business localization means campaigning in the dominant language of the target market, designing products or services in a manner that appeals to potential customers and interacting with clients on a personal level. To actually reap the benefits of business localization, it’s crucial to incorporate localization in your social media campaign. In this article, we’re going to explore the importance of employing social media localization in your business. So, let’s get to it.
Go Global, Faster
It’s easy to think that all you need to enter a new market is to launch a social media ad targeting a particular country or location. But localizing social media takes more than that. You have to overcome several barriers, such as the technological environment, political environment, and social-cultural environment.
With the help of localization, you can tailor your social media management and service or product to suit a specific culture, and enable future customers to access what you’re offering with ease. Thus, you’ll create a positive business image, and customers will more likely prefer your brand. This, in return, will improve customer engagement with your service or product.
When your target audience realizes your social media platform addresses them in their local language, their interest in your brand increases. Usually, people feel more comfortable and connected with social media content provided in their native language. This is also one way of increasing your followers as they can understand what you’re bringing to the table. Ultimately, increased followers on social media bring more traffic to your website.
In addition, customers will be more inclined to click social media platforms that are localized instead of going to their websites. If the target audience realizes that your content is tailored to their unique experiences, circumstances, and preferences, their trust to click will be greater. For instance, if a 50 free spins shared on social media accounts a post about the offer on a website in a specific area, it will maximize the appeal of this content for the target audience in that location. To get the bonus, you’ll have to head over to their regional website. By sharing similar posts, the business drives more people to their website. Even someone who’s just curious would be encouraged to participate because of the bonus.
One main reason such posts attract more clicks is that they offer a positive customer experience.
Improved Customer Interaction
If your social media posts are available only in one language, everybody else who doesn’t understand it will shy away from asking questions or, even worse, become disinterested in what you have to say or offer. For instance, a French customer who isn’t conversant with English may prefer to buy a similar product from your competitors if you’re not communicating in French. Social media localization allows you to understand customer feedback in different languages and then respond to them in their language with the aid of translation services.
Also, running local profiles that are customized enables you to respond quickly to local trends and generate more engaging posts that will take your engagement to a more individualized level. This can help convert followers into loyal customers.
Increase Brand Relevance
There’s no time like now when trends change almost overnight. In today’s world, keeping your product offering and brand consistently relevant requires ongoing effort. Having a relevant brand goes beyond offering your services or products; it involves bringing products or services that meet the pressing needs of people. If you’re able to understand and cater to that need, your brand will achieve a deep connection and become an essential part of consumers’ habits.
Clearer Messaging to Appeal to Local Sentiments
If you plan to go international, you will hardly break into the global market if you create your social media advertising in English and expect non-natives to use online translators. For starters, the meaning will highly likely be lost in translation. Also, many potential customers will simply not be bothered by something they cannot understand. Besides, online translators on social media networks can be misleading as they normally interpret content word for word, taking away from the spirit of the ads.
Through localization, you can customize ads and social media content for your target audience, capturing their language preferences, customer behavior, and culture. Moreover, you can tweak the way your product is packaged, and change your promotional and advertisement campaigns to make your business more relatable to the targeted local language.
Using native expressions and language makes it considerably easier to appeal to local consumers. Even more important, by localizing, you can convey your message in the clearest way. In addition, local ads and social media content will have more punch when you use the pop culture references and idioms they’re more acquainted with.
Conclusion: The Power of Social Media Localization
In the past few years, social media has grown immensely to become a formidable marketing platform. It enables you to penetrate global markets without having to board a plane. Social media localization allows you to reach out to your target audience worldwide. As aforementioned, there are reasons to localize your social media, including improving customer interaction, increasing brand relevance, increasing traffic, and conveying your message clearly.
The realization that there are billions of people interacting with social media content daily is enough to paint a vivid picture of the weight that social media localization carries. Please let us know if you’ve tried business localization, and how it’s working for you so far.
Thomas Glare is an experienced Digital Marketing Specialist. His strong areas include: social media marketing, content marketing (blogs/articles), and direct response copywriting. With tons of experience in B2B and B2C product marketing, he helps business owners turn leads into customers, return buyers, and promoters of businesses.