5 Reasons to invest in digital marketing
Measurability is the major advantage of digital marketing. Choose digital channels carefully – higher quality in a few than a little in everyone. In this article, we share our best tips and reasons you should leverage digital marketing.
If you are not online you don’t exist as a business in today’s world, but it is not enough just to have a website and a facebook account. In the huge flow of billions of messages – it would take five years to look through all the YouTube movies uploaded in just one minute today – thoughtful strategies on what to expose, what channels to use and at what frequency, are his main message.
The term digital marketing can be used as an umbrella term for all the different digital channels available. For example: your own website, email, Instagram, Facebook, Snapchat, Twitter, Pinterest, Youtube, Linkedin are just the beginning of the long line. 80 percent of the time people spend online is devoted to seeking information.
What do we want to achieve?
It is therefore important that the company’s management ponder what it wants to achieve, allocate resources and choose which channel best reaches its own target group.
Bet on a few and go all in on them.
Reaching out, acting, converting and engaging is the good spiral that digital marketing aims to achieve. Quality content that is easy to share builds traffic. It inspires, gets you what you need to start shopping, and if the experience is good, customers are engaged – they buy again and are happy to tell colleagues how satisfied they are.
All of this can be measured, unlike traditional marketing. The measurability makes it easy to change what doesn’t work.
Test, measure, adjust and measure, adjust again and measure – it’s unbeatably efficient.
Five reasons why companies should invest in digital marketing:
1. Provides customer contact via the internet – good as most people use the internet to search information.
2. It provides higher conversion rate than traditional marketing
3. It saves money
4. It provides the opportunity for real-time customer service – invaluable if something goes wrong.
5. Provides contact with mobile customers
Anyone who does not have a strategy for their digital marketing should sit down, using the traditional paper and pen tools, and draw up a structure.
It is a place to throw old truths overboard.
The strategy should be based on the customer.
Don’t focus on the product – the interesting thing is what the product does for the customer. Customer value is the only important thing.
The price is uninteresting. The important thing is the cost to the customer. It is well known that low-cost solutions can be costly.
Have communication replace the sales message and make the process as comfortable as possible for the customer.
And measure, measure, measure the effect of everything you do. The results will be visible.