Influencer Marketing

How to Measure ROI in Influencer Marketing? Do you have plans to run campaigns in influencer marketing or are you already running campaigns but are interested in maximizing your results? Then you need to learn about the importance of measuring ROI for each campaign. In fact, we suggest that you also measure ROI for each individual influencer and in some cases also each individual post. Fortunately, measuring ROI does not have to be that complicated and with our practical guide you will soon be an expert. Before we start, we want to make it clear that ROI stands for return…

Take Market Shares with Influencer Marketing! What do you want to accomplish with your influencer marketing? A common mistake is to want to accomplish everything at once, and that is seldom a good idea. Therefore, be clear about setting a goal that you then work from. Most influencers have one or at most a couple of strengths, so make sure that the choice of influencers matches your goal. Below we go through some of the most common KPIs in an influencer marketing campaign: KPIs Build a brand Working with influencers is an effective way to build your brand, this as…

How to boost your B2B with Influencer Marketing Influencer Marketing is usually associated with a company's marketing strategy to attract new consumer customers to the business. What is all too often forgotten is the B2B benefits you and your company get by working with influencers. There are important market shares to be gained and with the help of Influencer Marketing you can take your business to the next level. Stand out on social media The one who is seen and heard in the right way will be the greatest and that is exactly what Influencer Marketing can do for your…

Reuse influencer content, the three hottest strategies! Companies continue to spend more and more on Influencer marketing and budgets are growing every year. Many companies are very happy with the results they can see, but what else can be done to get the most out of their investment? Influencers are fantastic creators, photographers, stylists and brainstormers with black belts in content creation. When brands make collaborations with Influencers, of course, a lot of nice and interesting content of high quality is created, of course this should be used to the max. We have previously written about how you as a…

4 Effective Steps on How to Contact Influencers - Complete Guide It is easy to get writing cramps when you are in a new area where you have no previous experience. Sending your first email to an influencer can feel tricky, how do you best formulate yourself? What information should you include? In this blog post, we will guide you through this process and give our best tips to increase the opportunities for you and your company to make a good impression and to establish collaborations with influencers. Step 1 - Find contact information What information do I need? Once…

Why Companies Should have Influencer Marketing as Part of the Growth Strategy Influencer Marketing - content-based marketing with profiles, bloggers and youtubers has become a buzzword and a well-discussed topic lately and when it comes to new channels and power shifts, there is often a lot of uncertainty and unanswered questions. I will try to sort out these question marks by going deeper into Influencer Marketing and giving concrete tips on how you can avoid mistakes when testing yourself. According to a study by Collective Bias, consumers are 10x more likely to buy a product from an influencer who is…

It can be complicated to find the right influencers for a marketing campaign and the process can become much more complicated if you need to find more than one influencer and verify all of them. Therefore, it is of utmost importance that you equip yourself with techniques and strategies used by the professionals and designed to make it as easy as possible to find your way in the influencer jungle. In this case, we have a checklist that is optimized for those who are looking for influencers and want to be able to verify them in a way that we…

Today there is a lot of talk about social media and that influencer marketing is the future of brands. However, it is not as often as you hear about the companies and brands that have actually succeeded on social media. Therefore, we thought we would share three brands that have not only succeeded on social media but have experienced unparalleled success thanks to awesome influencer marketing strategies. 1. Gymshark Gymshark is a company from the UK that sells fitness clothing and is a perfect example of how to use social media for growth, sales and branding. Like so many brands…

In today's post, we have nano-influencers on the schedule and as you probably already know, we have previously talked about micro-influencers and the benefits of using small influencers for marketing, but what exactly are nano-influencers and how come they have increased in popularity in recent months? We have the answers to your questions as well as a lot of useful information about this relatively new kind of influencers for marketing on social media. What are nano-influencers? Let's start from the beginning and offer a basic overview of what nano-influencers are. Nano-influencers are, as the name reveals, influencers that are even…