How to boost your B2B with Influencer Marketing
Influencer Marketing is usually associated with a company’s marketing strategy to attract new consumer customers to the business. What is all too often forgotten is the B2B benefits you and your company get by working with influencers. There are important market shares to be gained and with the help of Influencer Marketing you can take your business to the next level.
Stand out on social media
The one who is seen and heard in the right way will be the greatest and that is exactly what Influencer Marketing can do for your brand. Business buyers are just as receptive to marketing as consumers. However, an experienced buyer is more critical than the general public and some classic communication channels may even be useless.
According to Solve Media, a buyer is more likely to climb Mount Everest, complete Navy Seal training or survive a plane crash than click on an advertising banner. Instead, recommendations play an increasing role in the dynamic business world where the number of alternative business partners is infinite.
LinkedIn has produced statistics that show that 84% of B2B buyers start new collaborations based on recommendations. The most cost-effective and time-efficient way to communicate recommendations to the outside world is through influencers. A strategically chosen influencer can be perceived as an expert in the field and his recommendations will therefore be as reliable as if a friend or colleague spoke well of the company.
Be top of mind
The key to success is striving to become “top of mind” in the industry, which is based on brand awareness. Companies that have chosen to use Influencer Marketing as their collapsed marketing channel have also become social media celebrities themselves. Daniel Wellington is the watch manufacturer that has taken the world by storm in recent years and today completely dominates the market. With their over 2 million followers on Instagram, they today have a great deal of trust among both consumers and other companies.