Business

What is Lead Generation? A Complete Guide

What is Lead Generation? A Complete Guide

What is Lead Generation? A Complete Guide Create leads! There is a lot of talk about how we can use the opportunity with digital channels to create what has become so popular lately - leads. I would guess that there are few of us who work with marketing and sales who do not completely understand the word leads. Like so many other trends I have written about here on the blog, leads is not something new, especially for those who work with sales. Leads is something that has been spoken about for centuries, but as a business and marketer, it…
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What Does Lead Qualification Look Like?

What Does Lead Qualification Look Like?

What Does Lead Qualification Look Like? An issue that is very common with implementation projects of CRM systems and especially Salesforce processes around leads. In this week's article, we take a closer look at lead processes and qualification of leads. The most common is that the CRM system either has an item that takes the sales process from first contact to closed business or that there is a lead item used during the marketing and qualification step and then a sales project object used in the sales process itself. For smaller companies, it is natural to use an object, while…
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25 Effective Tips For Selling More to Existing Customers

25 Effective Tips For Selling More to Existing Customers

Selling more, and often to old customers is probably the easiest way to grow a business - and yet, so many businesses neglect it. They are afraid of how customers will react. But as a business, you should help those who already know you, because you have a much greater chance at selling to them. Of course, it is always easier to sell more to old customers than to constantly chase new ones. Once you know why your old customers buy from you, you can come up with different ways to get them to buy more often from you. By…
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Lead generation: How to Convert Visitors to Leads

Lead generation: How to Convert Visitors to Leads

Lead generation: How to Convert Visitors to Leads You have started getting traffic to your site. Maybe through a long-term and successful SEO job or an effective advertising campaign. But you only get visitors. No leads. No conversion happens. What is the problem? We know that lead generation is most effective through landing pages because they are designed with the aim of converting visitors to leads. But not all of your visitors come from ad campaigns where you can choose to specifically send them to a landing page. This means that your visitors end up navigating many of your other…
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How to Get More Leads: Our Top Tips

How to Get More Leads: Our Top Tips

How to Get More Leads: Our Top Tips Generating leads is a process that involves visibility, availability, and marketing. Strategies such as Inbound & Content marketing are tried and true in digital marketing to reach more potential customers and thus an example of how to get more leads. To be able to get customers to your company and sell your products and services, you need leads. Finding and reaching them can be a challenging process if you do not know where to start and how to proceed. Therefore, you should now get some tips and advice along the way that…
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10 Ways to get More Satisfied Customers

10 Ways to get More Satisfied Customers

10 Ways to get More Satisfied Customers How do you treat your customers, really? Of course, you think you are providing good customer service, but what do your customers think? Here you will find help to find more satisfied customers and get them to buy more. Below we share 10 points for getting more satisfied customers: 1. Have the right mental attitude Do you want to be a winner or a loser? Having the right attitude and seeing opportunities instead of problems is crucial for a successful enterprise. Anyone who digs into the problems or automatically says no to changes…
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7 Ways to Retain Your Customers

7 Ways to Retain Your Customers

7 Ways to Retain Your Customers Did you know that it costs five to six times more to get a new customer than to get an existing customer to buy more? But do you know what most small business owners do? They are only chasing new customers. Use these 7 tips to avoid making that mistake. The few companies that truly understand the value of staying in constant contact or “romanticizing” customers continue to grow and make money despite what is happening in the economy or what competitors are doing. If you went on a date with someone and found…
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The Importance of a Strong and Established Brand

The Importance of a Strong and Established Brand

The Importance of a Strong and Established Brand Building a strong brand requires a solid brand strategy and robust implementation capability. Your brand is more than your logo. Your brand communicates your company's personality and shapes your customers' perceptions of who you are. Your brand should project the expectations and promises you want to convey to your customers in terms of quality, service, reliability, and reliability. And it will create the trust and loyalty of those who do business with you. A strong brand identity helps customers distinguish you from your competitors and influence their purchasing decisions, which directly affects…
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How to Maintain Customer Satisfaction

How to Maintain Customer Satisfaction

How to Maintain Customer Satisfaction Less than a decade ago, "running a business" meant that you were actively selling daily, and interacting with customers. Although this still applies today, the interaction with customers takes place at a deeper level than before. Interacting with customers involves actively selling, interacting, sharing, and listening. Just as in any relationship - whether personal or professional - you must work to preserve it. If companies do not actively interact with the customers, it can lead to damage to the relationship with the customers, or it goes so far that the customers choose to leave. This…
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How to Generate Leads Through LinkedIn

How to Generate Leads Through LinkedIn

How to Generate Leads Through LinkedIn Often it is talked about that it is good for "business" to appear on LinkedIn and to use it, but what does it mean in practice? And how can a customer journey look from being visible on LinkedIn to actually becoming a lead for your business? LinkedIn is today one of the most popular social media platforms out there, and if you are not using it, you are missing out on great opportunities. Where your target audience is, that's where you should be. So let's look closer at how you can generate leads through…
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