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10 Tips to Generate Better Results With Social Media

10 Tips to Generate Better Results With Social Media

Social media has become the new main medium for marketing. Larger reach than TV and outdoors, more dot-proof than addressed direct advertising, ridiculously more opportunities to test, measure and analyze than print and more engaging and democratic than all other media channels together. Facebook has grown into a global media monster who eats traditional media houses for breakfast. In fact, several media houses around the world today are resellers to both Facebook and Google. In other words, it's no wonder that advertisers are focusing more and more of their marketing efforts on the social media channels. Those who do well…
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Why Should Your Business Use Social Media?

Why Should Your Business Use Social Media?

Why use social media? As traditional methods of marketing to customers such as advertising or direct advertising become less and less effective, companies turn to social media to find and communicate with consumers and the people who influence them. Through the social media we can share our opinions, experiences and experiences anytime, anywhere. Social media is a great way to reach and engage potential customers. Companies need to be where current and prospective customers are to make themselves visible to them and create a long-term relationship, and customers are in the social media. For companies, social media can provide opportunities…
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7 Social Media Trends for 2020

7 Social Media Trends for 2020

The fact that it is important to have an active presence in social media is something most people agree with, but the question is how you should be active and what trends do I see for 2020? More marketers need to look at a longer perspective and do more of what works to get through the noise to their target audience. But as you may see, there is an abundance of content on social media and competition is very high. There is talk of “content overload” and it can be difficult for you to gain visibility. Standing out and being…
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Content Marketing Ideas for Social Media Marketing

Content Marketing Ideas for Social Media Marketing

Hard to keep up the marketing in social media? You're not alone - many e-merchants start up accounts, which then "slumber". We have therefore made a list of different types of content, which you can pick up when the inspiration pushes. Let your purpose control the content Before we dive into the suggestions on content, we just want to remind you of the purpose you (hopefully) have set for each channel. It largely determines what type of content you should focus on. For example, if you have reach as a goal, your content needs to be relevant to many (which…
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Why Influencer Marketing Should Collaborate with Influencers

Why Influencer Marketing Should Collaborate with Influencers

Have you considered using influencers to promote your product or service? Here we go through everything from what the phenomenon means to how to think and plan before contacting an influencer. We also list some common mistakes you should avoid in your collaboration. Marketing then and now Marketing the product or service your company has is fundamental to attracting customers. In the past, advertisements in newspapers, posters in the city and advertising in the mailbox were the most common ways of marketing themselves. Today, social media is at least as effective where you can reach hundreds of thousands of people…
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Why Influencer Marketing Should be Part of Your Digital Marketing Strategy

Why Influencer Marketing Should be Part of Your Digital Marketing Strategy

With banner ads becoming a less reliable ad format, companies are now looking at other digital channels to reach their target audience. One of them is influencer marketing. But the term has already begun to be used misleadingly and the market seems to think that influencers can be automated in the same way as banners. We find out - what is influencer marketing and why should you use it? A few weeks ago, Apple released its new iOS 9 operating system, and since then, the adblockers apps have been an active topic of conversation in the same vein as they…
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How to Leverage Social Media to Generate Leads

How to Leverage Social Media to Generate Leads

No matter what your business looks like, whether you run a large business or a web shop, or maybe something in between, you've probably been told that you need to be featured in social media to find your customers. It sounds good, and so it is, at least in theory. But in practice, it is often too many, and you may be one of them, that social media marketing is a great frustration. Many people spend a lot of time on it, but do not get the results they want. But it doesn't have to be that way! Using social…
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B2B Marketing on social media – Tips and Tricks

B2B Marketing on social media – Tips and Tricks

Facebook founder Mark Zuckerberg announced that we will continue to see drastically less content created by companies in our news feeds a few years back. The reactions of marketing experts were that the organic distribution of content on Facebook is dead. But what does it look like on other platforms? And does that mean you should focus on advertising alone instead of organic distribution this year? This blog post answers these questions! By this year, a fine-tuned social media strategy is a must, most companies already have a large amount of relevant data to use and the competition for attention…
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How Social Media Affects Consumer Behavior

How Social Media Affects Consumer Behavior

Do not write anything online that you would not have put on a large sign with your face on. " Today, distance is no longer an excuse for lack of customer communication, with social services such as Facebook, Instagram, Snapchat, Twitter and LinkedIn expecting consumers to be able to easily contact their suppliers. However, it is important to understand that different types of messages in different channels affect the customer in different ways through the buying press and it is important for every company to have a clear strategy for which channels and messages to work with, and why. For most…
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How to Network in Business- Top Tips

How to Network in Business- Top Tips

Ask a successful business manager or a career-savvy person about their biggest secrets to making a career, so you can be sure that the subtle art of networking is among the top three on their list. Everyone who wants to get somewhere in the business world needs to spend time widening their contact network for advice, exploring new job opportunities, getting references, gathering new prospective business opportunities and generally keeping abreast of what's happening in their field of work. Effective networking, in person or online through social networking, will be under constant development and will contribute to your arsenal of…
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