Month: May 2020

The digital transformation has reached the companies' marketing departments, including EC. In this article, we share the recipe for how to succeed - and what to avoid in order to fail with digital marketing. Digital marketing is a must for the modern and customer-oriented business. In addition to reducing the cost of initial sales work, it will allow your business to meet the customers where they are located. Thus: the platforms where the customer prefers to gather their information. In addition, you can follow the customer's journey towards a purchase decision and support this journey with the right information at…

How to Promote Your Business in Facebook Groups Many business owners have found that joining various groups on Facebook can be a good thing as part of promoting themselves and their businesses. There are many different types of groups on Facebook, if you do not want to create "bad will", it is important to keep track of what is okay and not in the different groups. Find out more before you get started. Always read the group rules first, which most groups usually have and then stick to them. Otherwise, you run the risk of being excluded, as well as…

Facebook is a better advertising tool than ever before. More people than ever are using Facebook. You need to understand your target group, the advertising platform, and the customer journey in order to achieve long-term constant results with their campaigns. In January this year, Mark Zuckerberg released the news that a new algorithm change would make it much more difficult for companies pages, brands, and media posts to get into the flow on Facebook. The range will be affected. The change was about a lot in the routines that many companies have acquired. Your target audience is still there and…