Month: May 2020

Learn How To Make Your Marketing More Effective With Printed Postcards

Learn How To Make Your Marketing More Effective With Printed Postcards

The highly competitive market requires innovative ways to make your business stand out. Growth in internet usage and social media is encouraging online marketing campaigns. This strategy reaches a diverse audience but direct mail postcards are still highly effective. Direct mail campaigns with postcards allow spreading the word about your business to targeted areas.  Understanding postcard marketing Using postcards for marketing requires distributing postcard advertisements to your target audience. This form of marketing has immense creativity options. You can use custom postcards to promote a new product or service. Additionally, postcards are highly effective at spreading the word about your…
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What is a VOIP Phone?

What is a VOIP Phone?

Today, more and more companies are switching to cloud-based telephone exchanges. For most companies, it becomes a more flexible and cost-effective solution than a regular switch. They are also built to be integrated with case management systems, CRM systems, and other software. VoIP means Voice over Internet Protocol and is thus telephony over the Internet. You may have used the popular Skype service? Then VoIP is used. VoIP transmits analog telephone calls to digital signals transmitted over the Internet. But using VoIP allows you to keep your phone costs down as it usually means that international calls are completely free.…
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Consequences of a Data Breach on Businesses – What You Should Know

Consequences of a Data Breach on Businesses – What You Should Know

Data breaches can cause severe financial loss and impact an organization’s ability to operate and achieve goals. From regulatory fines to lost business and remediation costs, data breaches have far-reaching, devastating consequences.  What are the results of a data breach? A data breach can result in a breach of individual customers’ or employees’ data, such as personal health information, personally identifiable information (PII), social security numbers, and payment card information. It can also include intellectual property or corporate information such as supplier and customer data, trade secrets, details about mergers and acquisitions, or confidential data about lawsuits and other litigation. …
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How to Use Snapchat for Your Business

How to Use Snapchat for Your Business

With hundreds of millions of users, Snapchat has become a big trend among the young. The majority of Snapchat users are between 13 and 24 years old and now companies are starting to see opportunities to create relationships through the channel. In particular, companies that focus on the younger audience. Snapchat is today the big social media channel for young people. You upload photos and videos that are shown for a maximum of 10 seconds, called snaps. It's a simple interface, you can draw and use different filters to create crazy things. Once you have taken a snap, it will…
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Which Social Media Platforms Should You Use for Your Business?

Which Social Media Platforms Should You Use for Your Business?

Getting Started Social media has become an obvious tool in most marketing plans that want to be visible in today's digital noise. Social media gives you the opportunity to reach your target audience in a fast and cost-effective way compared to traditional media such as TV, radio, and the newspaper. In other words, this means you are missing out on great opportunities if your company is not included in social media. Getting started is not always the easiest thing, which can be even more difficult is knowing which platform (s) you can use for your particular company and its product…
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How to Use LinkedIn for SEO

How to Use LinkedIn for SEO

How to Use LinkedIn for SEO Opportunities with SEO on LinkedIn are often overlooked and neglected. But it is time you start looking at LinkedIn as a search engine because the platform can have great SEO benefits. LinkedIn is the most popular platform for B2B companies to acquire new customers, so by optimizing your LinkedIn presence, you have a number of potential benefits - both for your personal profile and for your business or business. Due to its high domain authority, the search engines produce many LinkedIn results in SERPs for certain search terms, especially the terms that revolve around…
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Fake Followers on Instagram is a Problem of Influencer Marketing

Fake Followers on Instagram is a Problem of Influencer Marketing

How good is influencer marketing really? It has become an increasingly popular way for e-retailers and businesses to promote themselves through influencers - profiles on Instagram, and Youtube with a large following. In recent years, the trend of so-called micro-influencers has also emerged. The category includes a person who has a somewhat more niche content and a smaller number of followers. It can be an effective and relatively inexpensive and cost-effective way for many companies to market themselves through influencers, but there are also risks to take into account. According to new figures from the analysis company Hype Auditor, the…
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Reasons You Fail with Your Marketing

Reasons You Fail with Your Marketing

Wondering why people don't come to your business? It most likely has to do with your marketing. Maybe it is the lack of marketing or it is in the way you conduct your marketing. In this post, you can read about why you are failing in your marketing and get tips and suggestions on how you can do better, in order to get the most value for your money. Companies have always bought traditional ads in the form of display ads and similar. Why would you end it now? Yes, one reason may be that print is a costly channel…
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Should you Use Snapchat?

Should you Use Snapchat?

Since the dawn of time, or at least since the dawn of the social media, companies and organizations have asked themselves the same question as soon as something new is called social network - should we be there? The answer is not obvious. Perhaps. It all depends on what target group you have. Social media is a great tool for reaching your specific target audience, but not everyone is on all platforms and therefore far from sure that you should be there. Still, it takes some time and energy to get into a new platform, and it can easily feel…
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How to Use Instagram Highlights

How to Use Instagram Highlights

By now, few people have missed Instagram Stories, when Instagram took the best of Snapchat and implemented it on its own platform. When you upload an Instagram Story it is possible to save it directly to your profile page under a so-called Instagram Highlights. Ordinary Stories are only saved for 24 hours before they disappear. If you have created some really good and interesting Instagram Stories, then you can save it so that your followers can always access it at any time This is what is called Instagram highlights. Add Instagram Stories to Highlights Go to your profile and press…
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