There are many good reasons to experiment with advertising on Facebook. The first has to do with the constantly decreasing organic reach as a result of its algorithm. Relying solely on organic reach these days will not allow you to reach the majority of your followers. By investing some money, you can market your content and campaigns to reach more people and encourage engagement.
Another reason to invest in Facebook advertising is that the ad management platform allows you to reach out to the users who are likely to be interested in your offer or campaign.
As a result, Facebook marketing has proven to give extremely good results when used properly and effectively.
Below, we take a look at some of the best quotes about Facebook advertising. Some of these quotes are directly related to Facebook, others talk about marketing and social media in general, but can be applied to Facebook in the way you should think and leverage this highly popular and effective marketing strategy.
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Best quotes about Facebook advertising
1. “I don’t think advertisers are slowing their spending on Facebook.”
2. “Budgets fluctuate, but year over year they’re going to keep going up [for Facebook] as the platform becomes more effective.”
3. “Facebook now gives us more feedback about the demographics that are responding well to our ads. This way we can make adjustments to optimize a campaign.”
4. “It’s still a work in progress, and they’re still improving how the platform works for advertisers.”
5. “Advertisers are putting more into it every year, and more advertisers are coming on to the platform. They haven’t hit their peak yet. Facebook still has a ways to go.”
6. “Individual client spending varies on the goals and their strategy. Clients will spend more to get more engagement and drive more sales. If they don’t, they’ll put the money into other platforms such as search.”
7. “Facebook still dominates [social media advertising] heavily. Google is different because it’s search. Pinterest is getting more e-commerce advertising. Twitter probably just gets a fraction of Facebook’s [revenue]. Twitter is working on it, and we’ll see if they can figure it out.”
8. “Facebook is still gaining in the mix. It’s going to make more strides forward and will keep dominating. I expect more dollars to go into Facebook than anywhere else in social media. They brought Instagram into the mix late last year, and that opened up a lot of inventory. Companies are excited about advertising on Instagram.”
9. “Instagram is getting and will get more spending. The dollars are coming from social media budgets. It’s additional inventory for Facebook. Facebook has made Instagram part of the campaign by default.”
10. “Social media spending is not going to plateau any time soon. It’s going to keep growing. Companies are still figuring out how to make it work. Agencies will help them figure out how much of the budget to put in there and how to make it effective. If they’re able to make it work for them, they’ll put more money into it. If they’re not, it’ll probably stay about the same. I don’t think anybody will pull back, but it will depend on performance.”
11. “Facebook inventory is still growing. I think social media is also still happening. It’s probably not even at 50% of where it’s going to go.”
12. “Social media spending is coming from traditional advertising budgets for media such as print, radio and TV.”
13. “My advice to companies is to spend on search and social media. Every company needs those two channels.”
13. “Display advertising is catching up. There’s a trend of dollars going toward that, and theoretically, it could take a little away from social. In the last couple of years, targeting users has improved through display advertising. If companies see effectiveness with display, they’ll put more dollars into it. It could affect spending on social.”
14. “Social is steaming ahead, but display advertising is a headwind that is slowing it down a little bit.”
15. “There are probably about 10 different ways to advertise on Facebook. Visitor retargeting is a very effective form of advertising on Facebook. It’s going to continue to grow. Advertising for more likes to the company page is still effective, but maybe not growing as much as in the past. Boosting posts on a page to get engagement is also very effective. Companies that engage in boosting their posts can get a lot of value out of it.”
16. “It’s hard to tell if pricing trends on Facebook have changed. Every targeting set is different. They’ve also gotten clever on pricing. There’s an option to set your own price per click or let them give you the most clicks at the best price. That seems to work best but you have to know in advance it’s going to cost not 10¢ per click but 40¢ to 60¢ or more per click. It’s not for small budgets, but it works best. It’s going to cost to get a lot of engagement because they have a good system now to deliver the advertising.”
17. “Facebook is smart in how it forces you to advertise. If you want engagement, you have to pay.”
18. “ROI is very relative with a lot of factors such as seasonality. For some things, conversion is better at different times of the year.”
19. “To make Facebook ads convert well, companies will focus on their conversion rates by running promotions, discounts and special deals to Facebook users in order to get better returns on the campaign. Part of it is also targeting the right people at the right time.”
20. “Video is good for getting the message out and for branding. I don’t see it as much of a revenue driver as other types of ads. It’s an amazing medium for advertising. It’s still in its infancy. In order to leverage it properly, you need to create the videos, and that could be an impediment to some companies. Videos need to be part of the whole social media strategy.”
21. “Videos get engagement and views, and they’re a good way to approach a target audience. If they like your video, they’ll like your page.”
22. “YouTube has a big advantage over Facebook because the whole platform is about watching videos. They’re ahead of Facebook on leveraging videos as advertising inventory. Comparing them is like comparing apples to oranges because they’re completely different platforms.”
23. “I don’t see much advertising on Messenger. I see it as a way to keep people using Facebook’s apps. The more people use the Facebook apps, the more advertising they’ll see.”
24. “The secret to social media success is to think and act like a member first, and a marketer second.”
25. “Content is King, but engagement is Queen and she rules the house.”
26. “The best Facebook ads look and feel as relevant and timely in your News Feed as the posts you see from your friends.”
27. “Facebook ad conversion tip: Ensure you use ‘Frame of Mind’ marketing. Ad + landing page = seamless.”
28. “I get a 100% email open rate,’ said nobody ever. All the more reason to place Facebook ads targeting your own email list.”
29. “Social media success formula: Content + Engagement + Conversion. Rinse. Repeat.”
30. “Sometimes things in life really are that simple. Follow these steps and you’re on your way to driving new business.”
31. “Go an inch wide and a mile deep, not the other way around. People want to work with specialists not generalists.”
32. “Your business leads its customers through a topic or skill they may not have—that’s why they’ve come to you in the first place. Focus on what you already offer them rather than branching out to other topics or areas of interest.”
33. “Want to be an Authority? The root word of ‘authority’ is ‘author.’ Write more, speak more, publish more.”
34. “Importantly, companies are using social media to do things that go way beyond just chatting up existing customers on Facebook. Sales departments use social to nurture leads and close sales. HR posts job openings and vets applicants. Community and support squads mine networks, social media blogs, and forums with deep listening tools.”
-Ryan Holmes
35. “Incorporate easy email marketing strategies with your Facebook efforts to see bigger results (aka profits!).”
– Amy Porterfield
36. “Think about what people are doing on Facebook today. They’re keeping up with their friends and family, but they’re also building an image and identity for themselves, which in a sense is their brand. They’re connecting with the audience that they want to connect to. It’s almost a disadvantage if you’re not on it now.”
– Mark Zuckerberg
37. “People want to go on the Internet and check out their friends so why not build a website that offers that? Friends, pictures, profiles, whatever you can visit, browse around, maybe it’s someone you just met at a party. I’m not talking about a dating site. I’m talking about taking the entire social experience of college and putting it online.”
– Jesse Eisenberg
38. “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”
– Amy Jo Martin
39. “We get to live in a time that we get to use social media as a tool. It’s not just a face on a piece of paper, and that’s what makes you someone’s favorite model. We can have a very similar sense of humor as someone, and that’s why we’re their favorite model, or our personal style, off the runway, is why we’re their favorite.”
– Gigi Hadid
40. “I’m very active on social media and see the huge impact it has on engaging with fans and being able to have a voice.”
– Stephen Curry
41. “A lot of people who are ‘social media’ stars aren’t considered to be ‘real’ stars, and people underestimate the amount of work it takes to edit and upload a video every single day and document your life like that.”
– Shawn Mendes
42. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence.”
– Sean Gardner
43. “Don’t use social media to impress people; use it to impact people.”
– Dave Willis
44. “Get in where you fit in and then focus on that platform.”
– John Lawson
45. “You don’t need a corporation or a marketing company to brand you now: you can do it yourself. You can establish who you are with a social media following.”
– Ray Allen
45. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
– Scott Cook
46. “When I hear people debate the ROI of social media? It makes me remember why so many businesses fail. Most businesses are not playing the marathon. They’re playing the sprint. They’re not worried about lifetime value and retention. They’re worried about short-term goals.”
– Gary Vaynerchuk
47. “A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.”
– Guy Kawasaki
48. “Facebook is a discovery model platform. Its primary goal is to make the audience happy. So you’ll only get ROI if you create quality content for your audience.”
– Kelly Hendrickson
49. “Instead of getting discouraged when a promising tweet doesn’t rack up the likes and retweets, pay attention to the clicks and check how long people stay on the page after coming from social. If your post is generating strong engagement, don’t worry so much about the superficial stats.”
– Tallie Gabriel
50. “When pitching to press outlets, you need to help drive traffic through social to make it worth the effort of PR professionals. In addition to traditional outlets, publications are now generating traffic from native content within social platforms. So if you want to engage with members of the press and PR professionals today, you need to analyze their social media pages to learn what kind of content they’re sharing –before pitching.”
– Ryan Bonnici
51. “When it comes to social media marketing, you don’t have to post 3 times a day. It’s never about how often you post but the quality of your content.”
– Janet Benson Amarhavwie
52. “You have to stop doing what everyone else is doing. Listen to your gut, go in a new direction, do something you’ve never done before. Learn from the best. Success is yours if you go in your own direction.”
– Amanda Weinraub
53. “Service is the new social. Exemplary customer service will never go out of style.”
54. “People love to be recognized and feel that they matter. Recognize them for engaging.”
55. “When emotions go up, intelligence goes down. Go offline to resolve issues.”
