Instagram is slowly turning into the most popular social media platform in the world. This means that you have to be there and dominate your Instagram marketing game if you want to capture new customers and secure more sales. This is especially true in the realms of eCommerce where everything is done online.
According to digital marketing channels statistics, Instagram is the top social media platform with millions of users worldwide. So, let’s take a look at a few proven strategies that can secure Instagram success for your eCommerce business.
Consider partnering up with influencers
Connecting and collaborating with them, and landing a post on their account with a mention of your page can be really beneficial.
Finding the ideal influencer for your brand may take some time, but the effort will be worthwhile. You won’t be able to identify a large number of people who meet the criteria, and you shouldn’t expect to. Finding the appropriate influencers takes effort, and you don’t want to waste time and money on people who aren’t a good fit.
Create your brand image through consistent visuals
The use of consistent visuals in Instagram ads and posts is crucial for building trust and attracting followers.
Let’s take Nike as an example. Nike’s Instagram feed is customized with a range of color overlays, filters, and even movies. Every photo, on the other hand, is crisp, clean, and well-focused. Anyone could tell this is Nike just by glancing at their photographs.
Nike is a sports and fitness company, but they also share images that provoke emotion or attributes such as mental focus, strength, and happiness.
All of these photos, despite their differences in color and focus, remain true to the Nike brand as a whole. That’s why your business also needs to develop its own style and tone, remaining consistent with its visuals through Instagram marketing efforts.
Take advantage of giveaways
Everyone enjoys receiving free gifts. You’ve most likely seen or heard about Instagram giveaways, which are exactly what they sound like.
It’s when a company delivers a free product to a consumer who is chosen at random. Users usually have to like the giveaway post, tag a friend or two in the comments, and sometimes repost it to be eligible to win.
This is a fantastic way to get your brand’s name out there on Instagram. Your company appears to be giving something out for free, but in exchange, you’ll gain visibility. More followers and revenue may result from this exposure.
But here’s a word of advice. Being kind to your followers and customers is admirable, but your giveaways don’t have to be lavish. Begin with a smaller budget and work your way up.
Your content should aim at more organic traffic
If you want people to buy your products on Instagram, you must first show those products. While paying for advertisements can be a smart choice, Instagram also provides a variety of alternative options for displaying your products.
You may tag things in your profile’s feed, stories, and reels, and you can even have a virtual bookstore. In fact, you should rely primarily on organic traffic to ensure that your products are seen.
You’ll need to post high-quality material on a regular basis to gain a lot of organic traffic. For example, user-generated content with influencers is highly recommended. So, start posting content on a regular basis if you haven’t already, and don’t forget to utilize hashtags.
Use branded hashtags
Custom branded hashtags are used in some of the most successful Instagram campaigns. The more individuals you can persuade to use your custom hashtag in their posts, the wider the reach and, naturally, the better the engagement.
Some businesses keep their custom hashtags short and sweet – it’s obvious which brand promotes the use of #nationalgeographic. Despite the fact that this tag obviously promotes a brand, it has been used in almost 5 million posts so far.
Most companies would be envious of National Geographic’s Instagram account, which already has over 100 million followers.
Other businesses utilize bespoke branded hashtags that are more memorable and a bit more witty. Red Bull’s marketing tagline – #itgivesyouwings – is used as a hashtag. Needless to say, it’s been a huge hit so far.
As we all know, Instagram has long been a key player in the world of social media marketing channels. This is especially true for eCommerce companies with access to a visual-focused platform that offers a chance for a large following and constant interaction.
So, put in the extra effort and take the extra step to play the game of Instagram marketing the best you can