Content marketing is an advertising strategy wherein businesses write short content about their organization or their field of expertise. The key style for content writing involves a bio box and byline or resource box about the business. It is focused on building authority and visibility position in a slot.
Though, people writing for backlinks with rehashed contents are part of content marketing. People use content and promote them guest posting sites. It is an easy way adopted by Business Owners, Entrepreneurs, and Marketers to tutor the viewers about their needs.
The person who authors the content should be able to create content that gives a solution and in turn returns more traffic to the website.
Conventional Content Marketing
Content marketing is directly linked to the provision of mass print. Here, the business offers content to a Newspaper, feasibly on a real-time topic such as audit, tax audits during tax session, and the newspaper might publish the content with the name and contact information. These contents may be published in the business section of the newspaper as news media do not have enough budget provision for content collection.
Internet Content Marketing
It is applied to promote the writers expertise of market, services, or products through content directories online. A good web page that uses Blogger outreach services, get high traffic to these pages in search engines. The author`s website is given a Page Rank by these directories and guides readers to this site.
In an attempt to maximize the results of a content advertising strategy the Business Owners, Entrepreneurs and Marketers submit their contents possibly to all reputed content directories. However, marketers tend to dodge this filter by spinning (writing a number of variations of content) to acquire viewers from various directories.
Content marketing makes use of content directories as a free host and receives traffic owing to the listing’s search engine.
The point of content marketing is to acquire search engine traffic to the content and to strengthen the expertise and influence of the author within their area of specialization. The strategic to content marketing is not just for promoting the site or services or product but the author should be providing worth with their content.
Advanced Content Marketing
In advanced content marketing, people focus on quality, not quantity. Advanced content marketing implies that fewer quality pieces are published. Viewers do not like to read this content if they see the same substance again and again as a search engine spam. Quality contents and advanced content marketing points to more targeted viewers.
In content marketing, the content directory is treated as the authority webpage who can give page rank. The chances of content going viral will depend on the originality of content and where it is published.
But, everyone cannot afford advanced content marketing. It is for the sites which make effort to focus on readers, not on mere rankings.
Ajay Dalal is a content writer and a copywriter who specializes in writing marketing blog Technology and sales pages. He often writes for Everest DMM and Dricki and explores new technologies, and shares his knowledge through writing.