Instagram vs Facebook, which is best for marketing?
Not sure which social media network is best for business marketing? Don’t worry, this post will help you. There are so many social media networks out there and with so many social media, it can somewhat difficult to decide about which one is ideal for business marketing. Social media networks like Facebook, Instagram, LinkedIn, Pinterest, Reddit, etc. have a huge audience. People buy Instagram followers from BuyTrueFollowers to become popular quickly, you can also consider it.
Traffic is not the only factor you should look for before selecting any social media channel for promotion. You need to figure whether the select social media channel has a targeted audience. For example, if you are a B2B business owner, you must focus on marketing your business on a professional networking platform like LinkedIn.
Depending on your business type and social media network your select for marketing, the results you will get will differ. In this post, we will discuss two giant social media platforms – Instagram and Facebook.
Which Platform is Best for Marketing?
It is totally based on your business type. We cannot say that a particular social media platform would be 100% beneficial for marketing all businesses. Both of these platforms have different types of audiences.
Talking about Instagram, it is the platform more about teenagers and youngsters. If your product or service targets young audiences, then leveraging Instagram would be a wise choice. It could be clothing, shoes, tattoos, tech accessories, etc.
As Instagram does not has a proper design and layout for desktop users, almost all the people on Instagram will be mobile users. Basically, it is created just for mobile users.
Another thing is if your business is more about graphics and visuals, again, using Instagram is a perfect idea. Apart from this, movies, entertainment and modeling are also booming on Instagram right now.
Here’s the breakdown of demographics by age (Instagram):
- 75% of 18–24-year-olds use Instagram
- 57% of 25–30-year-olds use Instagram
- 47% of 30–49-year-olds use Instagram
- 23% of 50–64-year-olds use Instagram
- 8% of 65+-year-olds use Instagram
In short, Instagram is the best platform if you want to target the young audience.
Talking about Facebook, it has all type of age group audience. The good thing about Facebook is you can share links in the posts and inside the comment box. This is not possible with Instagram. You can’t share clickable links either inside the post description nor in the comment section. The only place for link placing on Instagram profile’s bio section.
Because Facebook has huge number of visitors of different age groups & interests, you can target any type of audience here. Basically, it is more about personal interactions. With this huge audience, it becomes easy for different companies to target different types of audiences around the globe. If you are just starting on Facebook, you may buy facebook followers to gain authority and trust fast.
Here’s the breakdown of demographics by age (Facebook):
- 51% of 13–17-year-olds use Facebook
- 76% of 18–24-year-olds use Facebook
- 84% of 25–30-year-olds use Facebook
- 79% of 30–49-year-olds use Facebook
- 68% of 50–64-year-olds use Facebook
- 46% of 65+-year-olds use Facebook
In a nutshell, you need to select Instagram, Facebook, or both for marketing, depending upon your business type. To target younger audiences, Instagram is always the best choice. And, to target an older audience, Facebook is the right choice.