With hundreds of millions of users, Snapchat has become a big trend among the young. The majority of Snapchat users are between 13 and 24 years old and now companies are starting to see opportunities to create relationships through the channel. In particular, companies that focus on the younger audience. Snapchat is today the big […]
Getting Started Social media has become an obvious tool in most marketing plans that want to be visible in today’s digital noise. Social media gives you the opportunity to reach your target audience in a fast and cost-effective way compared to traditional media such as TV, radio, and the newspaper. In other words, this means […]
Since the dawn of time, or at least since the dawn of the social media, companies and organizations have asked themselves the same question as soon as something new is called social network – should we be there? The answer is not obvious. Perhaps. It all depends on what target group you have. Social media […]
By now, few people have missed Instagram Stories, when Instagram took the best of Snapchat and implemented it on its own platform. When you upload an Instagram Story it is possible to save it directly to your profile page under a so-called Instagram Highlights. Ordinary Stories are only saved for 24 hours before they disappear. […]
The digital transformation has reached the companies’ marketing departments, including EC. In this article, we share the recipe for how to succeed – and what to avoid in order to fail with digital marketing. Digital marketing is a must for the modern and customer-oriented business. In addition to reducing the cost of initial sales work, […]
How to Promote Your Business in Facebook Groups Many business owners have found that joining various groups on Facebook can be a good thing as part of promoting themselves and their businesses. There are many different types of groups on Facebook, if you do not want to create “bad will”, it is important to keep […]
Facebook is a better advertising tool than ever before. More people than ever are using Facebook. You need to understand your target group, the advertising platform, and the customer journey in order to achieve long-term constant results with their campaigns. In January this year, Mark Zuckerberg released the news that a new algorithm change would […]
A Guide Using Hashtags on Instagram You’ve probably heard of hashtags on social media and Instagram – but what is it, and is it something your company should use in your Instagram posts? What is a Hashtag? A hashtag is simply this sign: “#”. By typing the hashtag character next to a word, such as […]
How to Use Snapchat for Marketing It is usually said that everything we do online leaves traces. Maybe that’s why the Snapchat app has become such a success. Not only is it popular with young people, but it has also become a popular channel for marketers. The Snapchat app has only been around for about […]
Instagram marketing for Business Complete Guide Instagram is one of the most popular social media in the world. The app, which was founded in 2010 to allow users to share photos and videos, has been expanded to give companies a way to market their products and services to the world. In June 2018, the network […]