Influencer Marketing

It is of the utmost importance that both brands and influencers know how much to pay and to pay for collaborations on social media. The problem is that they are often easier said than done. In fact, pricing and cost are one of the problems that most brands and influencers encounter when they enter the market. Influencers can take anywhere from a thousand dollars per post up to several millions, and the variation doesn't make things any easier. During my years in the industry, I've learned a few things when it comes to the factors that affect the price of…

What is influencer marketing? Influencer marketing is about working with influential people who have a strong network and high reliability in the area your brand is involved in. By getting these so-called influencers to market your brand through their social media you reach a dedicated audience directly on home. At the same time, marketing with influencers becomes authentic as it is woven into the consumer's natural everyday life. Influecer marketing is controlled buzz marketing. How does a collaboration work? We provide the influencers that are most appropriate for your brand. Together with you, Interlaced Influencers will agree on a collaborative…

Influencer marketing continues to be one of the clearest growing trends in marketing and social media. When talking about influencer marketing, it is usually really big influencers you think of right away, but the trend is towards more and more companies targeting smaller influencers. Regardless of the size of companies and influencers, it is important to have a clear plan for the collaboration: what will it look like, what is the goal, what expectations are there and how are the goals followed up? In this post, we go over what an influencer marketing plan might look like. Different types of…

Influence means affecting and this is why it's called influencers. More specifically, social media influencers = influencers or authorities in social media. There are two ways to start with Influencer marketing. A. Create a credible voice in social media B. Find a credible voice in social media There are advantages and disadvantages to both ways. The advantage of A is that you get full control of your Influencer marketing. The downside is that it takes a good while to become a credible voice in social media and you can't buy for money. It's like the thing. Yes, you understand. If…

There are still businesses who do not really believe in influencer marketing. Social media profiles can be used to lift both brand and sales - if done correctly. Because almost all e-retailers today are highly aware of SEO (search engine optimization), influencers, and especially bloggers, are very often used as off-page enhancers. Nothing wrong with that, but there is so much more to download. "I get no answer back!" How many businesses have not emailed 100's of bloggers without getting any answers? Many bloggers receive a great number of emails every day with requests to bring home products for testing.…

Influencer marketing - that is, marketing with the help of social profiles - has become a standard tool for many consumer startups and companies. But how do you really do as a company to reach the right way to consumers and is it even the position of your company to use influencers? Here, we give our most concrete tips to companies to succeed in the new era's marketing. 1. Start with a clear story There is reason for all sorts of companies to use social profiles to reach out. However, it is mainly an advantage for companies with consumer products.…

In this article, we thought we would start by digging into a rather commonly-asked toic. How to measure the results from Influencer marketing. And which KPIs (Key Performance Indicators) you can, should or should take into account when it comes to influencers and influencer marketing campaigns. Let's first explain the basics - what is a KPI, and why are they needed? A KPI is, as you are probably familiar with, a so-called Key Performance Indicator and is a metric to measure the results of various campaigns. A KPI is thus a goal of a campaign by influencers that should in…

Influencer marketing is hotter than ever and many e-retailers, brands and organizations are using it as a core in their digital marketing on a daily basis. We have all heard of the success stories such as Daniel Wellington and many others where the return on influencer marketing has been incredible. It's a clear indication that influencer marketing has a clear upside - but exactly how is it going and what can you expect to do in social media collaborations with influencers? 1. Trust. Let's say you buy an ad in a daily newspaper that covers a full page. You submit…

Influencer marketing is nothing new. On the contrary, the phenomenon has existed for decades. The new is rather how the digital game plan changed the conditions. Now it is no longer the companies that have taken over, but influencers who create their own platforms. With the relationship they build towards their followers, both influence and credibility become great, something that the companies have obviously taken and therefore use to their advantage by collaborating. But as the industry is growing rapidly, both legislation and regulation have lagged behind. At least it has taken some time to catch up here. Facebook's new…

"Don't trust strangers". It is an admonition that we have been indoctrinated with in various forms since childhood. We therefore thought to look more closely at what makes influencer marketing so successful. What makes us more receptive to advertising messages when our role models are the sender? The underlying cause of our inherited pending approach is also one of the foundations of a democratic society: critical thinking. Therefore, it will be extra interesting to place it in stark contrast to influencer marketing, which is the fastest growing method of brand building and acquiring customers online. Influencer marketing is about moving…