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Statistics You Should Know About Influencer Marketing (Infographic) Things in the marketing world are changing quickly. Very quickly. People's attention is moving from television and radio to the digital world, where social media plays a big role. And it is very clear that this evolution has evolved rapidly. Just 5 years ago, people were using what was back then called smartphones even though they were mostly used as means of texting and calling each other. Today, the use of smartphones has been completely revolutionized, becoming a tool people use to access social media platforms and chatting apps more than anything…

The Evolution and Growth of Instagram Influencer Marketing (Infographic) The Instagram influencer marketing industry has grown in rocket speed over the last couple of years, and of course, there is a reason behind it - it generates incredible results. In fact, since 2011, Instagram has been one of the fastest growing social media platforms, and during just six months, Instagram was able to add 100 million users, and it doesn't show any signs of the growth slowing down just yet. This just goes to show how incredibly powerful the platform is. Both user wise and marketing wise. Because so many…

The Marketing Results of Influencer Marketing (Infographic) Influencer marketing has become a more important part of many brands marketing strategies. As more old school marketing ways such as Television ads and Banner ads are losing efficiency, brands must now turn to ads which generate a higher ROI and are to be found where the target audience's attention is. To demonstrate the important role influencer marketing has in modern day business marketing, Tamba has created this infographic which shows you relevant and important statistics of influencer marketing and its power. This infographic does not only show that for every dollar brands…

How Influencer Marketing Drives 11X Higher ROI Than Any Other Digital Media The way brands are marketing is slowly changing, however, the evolution is going faster than we realize. And when you look at the statistics of the results influencer marketing is able to generate, it doesn't exactly leave us questioning why it's happening. One might say the way brands market themselves is getting more advanced and sophisticated. In a more understandable language, the ads are getting more targeted. Back in the days, some brands shot blindly in the air hoping to hit their target audience when they did their marketing.…

How to Build Strong Social Relationships With Influencer Marketing (Infographic) Influencer marketing should be part of every brand's marketing strategy, yet far from the majority of brands are implementing into their strategies even though influencer marketing has shown time and time over that it dominates the marketing game with tremendous marketing results. In this article, we'll be discussing how you can build social relationships with influencers, and go more into detail of how and why you should use influencer marketing. Last but not least, we'll teach you how to approach an influencer to build long-lasting relationships, and to finish it off, we'll…

The Ultimate Guide to Micro-Influencer Marketing (Infographic) Micro-influencer marketing is something that is increasing in popularity, as well as regular influencer marketing. But do you know the difference between influencers and micro-influencers? Micro-influencers are individuals with a smaller following on social media, often up to 50K followers. You might be thinking "But more followers is better" but that is not always the case.have massive followings like other influencers, who have millions of followers. But they have the ability to generate higher levels of engagement with a relevant audience, which could give you more value for your money. The results of…

Why Influencer Marketing Is Ruling the Content Marketing World ( Infographic) Are you an experienced influencer marketing user or have you just recently heard about it? No matter what; as a marketer it's important to stay updated on the ever-changing market so your business remains relevant and keeps generating extraordinary marketing campaigns with a high ROI. Unless you haven't lived under a rock for the last couple of years, you have probably come across the term "Influencer marketing". Now, this isn't going to be an article where I go through the basics of Influencer marketing so here's an article explaining…

What Will The Future Of Influencer Marketing Look Like? (Infographic) 86 percent of women turn to social networks before making a purchase. 71 percent of consumers are more likely to make a purchase based on a social media reference. 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. Are you convinced yet that influencer marketing is something to count on in the future of marketing? Influencer marketing is becoming a natural part of more brands marketing strategies. This is…

Why Investing In Influencer Marketing Is Essential (Infographic) Businesses make $6.50 for every dollar invested in influencer marketing. 60% of teens are more likely to believe and buy from YouTube stars than movie stars. 51% of marketers believe they get better customers from influencer marketing as the relationship began with trust in the influencer. Still not convinced yet? After this article, you'll hopefully be completely converted and realize the incredible opportunities influencers can create for your brand. 3% generate 90% of the impact online. Influencers are a big part of that 3 %. If you want to make a long-lasting…

Top 4 Ways to Become an Instagram Influencer Social media can be used by anyone but not everyone becomes social media influencers. It is what you do your your Instagram and how you grow it that will determine if you become influential enough. The first step of becoming an Instagram influencer is building your audience. If you don't have an audience, you're not influencing people and therefore, no brands will want to work with you. Becoming an influencer is however not only about your following. Your audience needs to be engaged and you have to stand out from the rest…