The Marketing Results of Influencer Marketing (Infographic)

Influencer marketing has become a more important part of many brands marketing strategies. As more old school marketing ways such as Television ads and Banner ads are losing efficiency, brands must now turn to ads which generate a higher ROI and are to be found where the target audience’s attention is.

To demonstrate the important role influencer marketing has in modern day business marketing, Tamba has created this infographic which shows you relevant and important statistics of influencer marketing and its power.

This infographic does not only show that for every dollar brands invest in influencer marketing, they get $6.50 back in the form of increased sales. It also shows that brands who implement influencer marketing in their marketing strategy also tends to get better customers, because the endorsement which the influencer did is done from a level of trust. By being a brand who gets a recommendation by a trusted influencer, the brand gets instant trust as well.

That’s not all…

The top 13 percent of marketing are earning $20 per each $1 spent. Now, there’s hardly any marketing source that can generate such a high ROI, and even if you might not be able to stay at the top 13%, you can be sure to generate great results, as long as you follow the basic rules.

If you still haven’t implemented influencer marketing in your strategy and still think about it, do it, now. A majority (59 percent) of marketers believe so firmly in influencer marketing that they plan to raise their budget for it next year. This means that the competition of the best influencers will increase, the prices of the influencers might increase as well, since the demand for them is greater.

Make sure you don’t miss out on a huge marketing opportunity and implement influencer marketing in your strategy today.

It’s like when you’re standing and waiting¬†in line to enter a nightclub and then your friend who owns the place comes and says you’re fine, leading to you get instant access to it.

The same principle goes for influencer marketing, where the owner is the influencer.

Let’s study the infographic more in detail and see what is has to offer us when it comes to the statistics around influencer marketing.

The Marketing Results of Influencer Marketing:

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Courtesy of TAMBA.