10 Tips to Building a Strong Brand
10 Tips to Building a Strong Brand Want to build a strong and memorable brand but not sure where to start? Here are 10 crucial steps. 1. Establish a strong idea Don't settle for a generic and incomprehensible idea that not even management can understand. It's hard to gather power and make a difference. Treat yourself to being visionary. If this is a direction you are looking for, avoid being rational. Ponder the idea of a desire, a belief or a position on a new tomorrow. A strong idea is intuitive, emotionally attractive and differentiated. It is strong in that it…