Month: February 2021

3 Things You Don't Want to Miss In Your Influencer Marketing Strategy Having a concrete influencer marketing strategy is the key to understanding what results you can expect and to be able to use the method correctly in your overall marketing throughout the year. Here we highlight the three most important parts you must include in your influencer marketing strategy. Companies that were leaders in influencer marketing 2-3 years ago often tend to still do the same thing today. But the industry is even more rapidly changing than that - and working with influencers requires that you formulate and evaluate…

That is Why You Win In A Ongoing Plan For Influencer Marketing Going to the gym once will not give you much muscle, and filling the subway with your brand for a week will not make people remember you in the long run. In the same way, an ongoing approach is required for your influencer marketing if you want to be able to achieve a long-term result. In this blog post, we tell you why and what to think about! Every day we are bombarded by thousands of messages and therefore it is important as a brand to constantly remind…

How To Succeed With Influencer Marketing For A Rare Product Historically, many have associated influencer marketing primarily with more traditional consumer marketing; There is a clear product or service where the step to make a purchase is relatively short. This type of product or service is therefore relatively simple, and for many even obvious, to market with the help of influencers. Today, influencer marketing is used successfully in more and more contexts, whether it is about recruitment, B2B, or rare purchase products - such as housing, summer vacation travel, or insurance. In this blog, we therefore give you three tips…

What does the Companies with Success in Influencer Marketing Have In Common? What is it that makes some companies succeed so well with influencer marketing while others do not see the same results at all? This is a question we often get. Even if there is no definitive success result, we can see that the companies that succeed with influencer marketing have a number of things in common. In this blog post, we highlight five important factors that unite the companies that really succeed in making influencer marketing an effective channel. 1. They have a clear strategy in place from…

Influencer Marketing - A Gold Mine for Content Most marketers today are aware of the most obvious strengths of influencer marketing and we have written several blogs on the subject. One benefit that not everyone may think of is how influencer marketing can contribute quality and relevant content - something that is often in short supply for marketers. Here we give you four reasons why influencer marketing is a real goldmine, even from a content perspective. 1. The content process is both time and cost effective The main purpose, and perhaps the most obvious advantage, of influencer marketing is the…

4 Reasons Why B2B Companies Should Consider Influencer Marketing Few may have escaped the fact that influencer marketing is a channel on the rise. Most people probably associate the channel mainly with consumer marketing, ie B2C, but also for B2B companies, influencer marketing can be a powerful tool for reaching their target group. Here we list four reasons why even B2B companies should consider influencer marketing as part of the market mix. People are influenced by people - regardless of industry Influencer marketing is based on the idea that the most effective marketing is when you hear it from someone…

How to Think About Influencers And Competitive Products Credibility is a must in influencer marketing. Placing your product in a context that feels genuine and with a profile that reaches your target audience should therefore be of the highest priority. But how should you as a brand think when it comes to influencer marketing for competing products? And what happens to credibility when a profile collaborates with products that compete with each other? In this post, we answer common thoughts and misconceptions in the area, and give you concrete tips on how to think. What type of product do you…

4 Horror Examples: Mistakes to Avoid When You Should Cooperate With Influencers Investing in influencer marketing is different from traditional advertising, and it requires attention at all levels. Now in Halloween, we thought we would take the opportunity to highlight four horror examples of common mistakes that can happen when you are collaborating with influencers - and of course, what to think about to avoid them! 1. You go entirely on personal opinions When working with influencer marketing, it is a common mistake to choose influencer based entirely on your personal opinions and feelings. Many people choose profiles based on…