How to Convert Your Leads!
A message from an interested potential client shows up in your inbox. Do you throw yourself on the lead or wait? Your choice can have unintended consequences on how many leads you manage to convert. But it is not only your skill that determines this. Here we are talking about effective tricks for converting interested potential clients into conversions.
It is important to work quickly when the lead is hot. But sometimes you do not have the opportunity or resources to feedback directly on the interest reports that come in.
In these cases, it may be worth setting an autoresponder. In this way, you will make the potential client feel confirmed and assured that their inquiry will be answered. The easiest way to do this is to set up an autoresponder that thanks them for their interest and say the person will be contacted as soon as possible. However, there are some things you can do to improve the auto-response further.
Personalize the autoresponder
One of the easiest steps to build trust with a potential client is by personalizing the autoresponder. Research shows that personalization of mailing increases confidence in the sender and increases the likelihood of a future purchase.
By using the name of the interested person and the name of the product for which the person is interested, you can start a more personal relationship with the interested person. You show in this way that you see the person, which helps to increase confidence in you as a course organizer.
Highlight reviews and references
We humans prefer to read and listen to what others think about a product or service before we buy. The same goes for buying courses and products. Therefore, make sure you use your previous clients and what they have said about your products as a convincing tool. Or you may have references on your web page that you can display. By showing other people who are satisfied with the products and your company, you can increase trust in potential customers.
Dare to use video
Say it with video. With video, you have the advantage that the message feels personal and professional, but it doesn’t have to be complicated. You can use your mobile phone to record the movie. Most mobiles nowadays have a good enough camera to record shorter clips. Be sure to thank them for your interest, tell us a little more about how you can help them, and that you will be back as soon as you can.
This is one of the most important points for converting the interested potential clients into conversions. Don’t wait to make the first contact, pick up the phone or open up your mail program as soon as a lead comes in. You may not be the only company that the person contacted, but you can be the first to respond.
Call in person
Do not be afraid to call if the interested person has provided their telephone number. Many people appreciate the personal touch that comes with a phone call. It can also be a great way to show that you care and build a relationship with them. It can also help you understand where in the decision-making process the person is.
Dare to feedback
Have you contacted the person but haven’t heard back in a while? Make sure to follow up. Email or call and hear how they are doing.
They may not have had the opportunity to buy from you for a number of different potential reasons, but they may well be interested in becoming a customer in the future. Maybe they just need a little more information before deciding.