February 2021 - Page 2 of 11

Feb

13

2021

3 Benefits of Scaling Up Your Influencer Marketing

Influencer Marketing

3 Benefits of Scaling Up Your Influencer Marketing Despite the fact that influencer marketing is growing at record speed, the channel for many companies still constitutes a relatively small percentage of the total marketing budget. In this blog post, we list three strong benefits of scaling up your influencer marketing venture and give you some concrete examples of positive effects. 1. You get an increased presence with the target group A common denominator for the companies that have managed to achieve successful results with the help of influencer marketing is that they work continuously and treat the channel like any…

Feb

13

2021

8 Influencer Marketing Trends to Look Out For

Influencer Marketing

8 Influencer Marketing Trends to Look Out For In this blog post, we share 8 influencer marketing trend surveys to look out for - what major changes do we see in the social platforms and what will be extra important for you who want to work successfully with influencer marketing? 1. Instagram hides likes Hiding likes is not a new phenomenon on Instagram, but the function was rolled out globally in early 2019 in Canada, to be later tested in the USA, Japan, Brazil and Australia, among others. Now Instagram has started to hide likes as well and some influencers…

Feb

13

2021

How to use Content Marketing to Attract Customers and Generate Sales

Business, Marketing

How to use Content Marketing to Attract Customers and Generate Sales Marketing is about creating interest, a demand, from the consumer. But it's not enough. Once there, you have to lead the customer along the buying process to get a deal. You can do this with the help of content marketing. Cold leads As a marketer, you are often measured by how many leads you generate, before the contact information is passed on to sales. The problem is that these leads are usually too cold, which leads to a waste of the seller's time and makes it choose its own…

Feb

13

2021

How To Ensure Quality of Influencers

Influencer Marketing

How To Ensure Quality of Influencers How do you really know if the commitment is genuine or if the followers are fake? A hot topic in influencer marketing is about just this - how you as a company should proceed to ensure the quality of influencers. In this blog post, we share 3 concrete tips on what to think about! This quality assurance of influencers can be a jungle and it can be difficult to do on your own. It is important to remember that the following points are parts to take into account and often they give us an…

Feb

13

2021

Complete Guide to Implement Sustainability Into Your Company

Business

Tips to Implement Sustainability Into Your Company Sustainability and the fact that companies take responsibility for the environment, social and economic development are becoming increasingly important for customers. It is a factor that influences consumers' purchasing decisions in most industries and the third most important factor in terms of price and quality for corporate customers. In simple terms, sustainable business is about profitability, environmental considerations, and community involvement going hand in hand and permeating all parts of the company's operations. In order for the company to become more sustainable, all parts of the business need to be involved. This means,…

Feb

13

2021

How Does The Coronavirus (COVID-19) Affect Social Media? 3 Examples!

Influencer Marketing

How Does The Coronavirus (COVID-19) Affect Social Media? 3 Examples! Due to the current circumstances, when the coronavirus is spreading across Europe, much of our world and everyday life is not as it used to be. Despite its many fatal consequences, the digital society we live in today opens up many creative solutions - it can generate new and unexpected ideas. In this blog post, we take a closer look at three ways in which the Corona virus manifests itself and affects people, companies and authorities in social media. 1. Increased use of social media With recommendations from WHO to…

Feb

13

2021

How to Use Content to Generate Leads

Business, Marketing

A large part of the marketing department's work today consists of creating content that facilitates the sales department. Whether it is about creating interest or building knowledge with your leads or customers, the content needs to be accessible and well thought out. But what kind of content is needed to generate leads and customers into the buying process? Here's an overview of how you can leverage content to generate leads! Today, people want to learn and educate themselves about something rather than being sold to. It is about being a natural source for information that offers both value and support…

Feb

13

2021

4 Ways to Create a Successful Brand

Business, Marketing

The right domain name, an aura of expertise and some simple tricks to get others to tell you why your business is fantastic. In this article, we will go through 4 ways to create a successful brand. 1. Start with the domain name Most buying decisions today are made using the Internet and search engines like Google, and a strong domain name is absolutely crucial. You can choose between having a domain name that corresponds to your target group's search habits, such as travel.com, or a domain name based on your company's brand such as Nike.com. Strive to use as…

Feb

13

2021

How Does Influencer Marketing Fit Into The Media Mix

Influencer Marketing

How Does Influencer Marketing Fit Into The Media Mix One of the biggest challenges in measuring influencer marketing is understanding how influencer marketing fits into the rest of the media mix. The truth is that in order for you to be able to measure the effect in a relevant way, it is important that you know what you want to achieve with the channel and what role it should play in relation to other channels. Is it to build brand awareness in a new market, to strengthen the brand of an existing target group, or is the focus primarily on…

Feb

13

2021

How to Measure ROI in Influencer Marketing?

Influencer Marketing

How to Measure ROI in Influencer Marketing? Do you have plans to run campaigns in influencer marketing or are you already running campaigns but are interested in maximizing your results? Then you need to learn about the importance of measuring ROI for each campaign. In fact, we suggest that you also measure ROI for each individual influencer and in some cases also each individual post. Fortunately, measuring ROI does not have to be that complicated and with our practical guide you will soon be an expert. Before we start, we want to make it clear that ROI stands for return…