The right domain name, an aura of expertise and some simple tricks to get others to tell you why your business is fantastic. In this article, we will go through 4 ways to create a successful brand.
1. Start with the domain name
Most buying decisions today are made using the Internet and search engines like Google, and a strong domain name is absolutely crucial.
You can choose between having a domain name that corresponds to your target group’s search habits, such as travel.com, or a domain name based on your company’s brand such as Nike.com.
Strive to use as short domain names as possible, and if possible buy both “. your country” and .com. Try to avoid hyphens in the address.
2. Become an expert and share knowledge
Let’s start by getting to know your company. Therefore, it is crucial that you create an image of expertise around you and your brand. Start easily by sharing tips and advice (within your subject) on your website and on social media.
Once you have done that, create a campaign on your website where you let potential customers “invite you to lunch, and you help them with their problems”.
Example: Say you have a construction company. Then you can create a campaign under the slogan “Invite me for lunch, and I’ll tell you everything I can about XXX”.
This results in 1) that you are invited to lunch because many want your knowledge, and 2) that the person you meet realizes that you are an expert, and becomes interested in hiring you.
3. Let others tell your story
There is a lot of talk about storytelling, and this tool becomes even more effective if you let others tell your story.
Let all your satisfied customers tell you what you have done together, how well they have been and how satisfied they are. And preferably something personal.
Post the stories on your website and on social media. Ideally, they should be in video form, but pictures and quotes also go well.
Do you find it difficult to get customers to set up as references? Promise to link to their website, so it usually works better.