Year: 2017

The Ultimate Guide to Micro-Influencer Marketing (Infographic) Micro-influencer marketing is something that is increasing in popularity, as well as regular influencer marketing. But do you know the difference between influencers and micro-influencers? Micro-influencers are individuals with a smaller following on social media, often up to 50K followers. You might be thinking "But more followers is better" but that is not always the case.have massive followings like other influencers, who have millions of followers. But they have the ability to generate higher levels of engagement with a relevant audience, which could give you more value for your money. The results of…

Why Influencer Marketing Is Ruling the Content Marketing World ( Infographic) Are you an experienced influencer marketing user or have you just recently heard about it? No matter what; as a marketer it's important to stay updated on the ever-changing market so your business remains relevant and keeps generating extraordinary marketing campaigns with a high ROI. Unless you haven't lived under a rock for the last couple of years, you have probably come across the term "Influencer marketing". Now, this isn't going to be an article where I go through the basics of Influencer marketing so here's an article explaining…

What Will The Future Of Influencer Marketing Look Like? (Infographic) 86 percent of women turn to social networks before making a purchase. 71 percent of consumers are more likely to make a purchase based on a social media reference. 57 percent of beauty and fashion companies use influencers as part of their marketing strategies, while an additional 21 percent are also planning to add this strategy to their campaigns in 2017. Are you convinced yet that influencer marketing is something to count on in the future of marketing? Influencer marketing is becoming a natural part of more brands marketing strategies. This is…

Why Investing In Influencer Marketing Is Essential (Infographic) Businesses make $6.50 for every dollar invested in influencer marketing. 60% of teens are more likely to believe and buy from YouTube stars than movie stars. 51% of marketers believe they get better customers from influencer marketing as the relationship began with trust in the influencer. Still not convinced yet? After this article, you'll hopefully be completely converted and realize the incredible opportunities influencers can create for your brand. 3% generate 90% of the impact online. Influencers are a big part of that 3 %. If you want to make a long-lasting…

Top 4 Ways to Become an Instagram Influencer Social media can be used by anyone but not everyone becomes social media influencers. It is what you do your your Instagram and how you grow it that will determine if you become influential enough. The first step of becoming an Instagram influencer is building your audience. If you don't have an audience, you're not influencing people and therefore, no brands will want to work with you. Becoming an influencer is however not only about your following. Your audience needs to be engaged and you have to stand out from the rest…

How You Can Find Social Media Influencers in Your Industry It can be quite difficult to find suitable influencers to market your brand and there are a lot of things that should fall in place for you to get the most out of it. First of all, these are some things that you have to take into consideration and filter influencers based on: Niche Country Gender Followers You can also search for influencers on a specific platform. At the moment, our database contains influencers from the most popular social media platforms: Facebook Instagram Blogs Twitter Youtube All of these criteria are things…