5 Tech Updates that Can Improve Your Website
With an estimated 1.7 billion active websites and over 4.5 billion people in the world actively contributing to the internet, you have to keep your website up to date in order to appear on top of the list. Whether you are a small enterprise or a huge multinational, you must ensure that your website is technically sound in order to compete favorably in the global village. In this article, we will discuss the tech updates that can improve your website and help you compete favorably with billions of websites out there.
When users land on your website, they will wish to access the information they are looking for quickly and with ease. Therefore, right off the bat, your website should be visually appealing to your audience and should also respond appropriately to users’ clicks and requests. Some of the key tech updates that you should put into consideration include:
- Website Speed Optimization
- Appealing User Interface
- Move to Cloud Hosting
- Design a Mobile-friendly Website
- Media Compression
As the saying goes, “you never get a second chance to make a first impression”. Therefore, with the ever-growing number of websites out there, you need to make a very good first impression to make your visitors stay on your website. Besides ensuring that the content is fresh and useful to your audience, you must observe the above-mentioned five tech updates. In this section, we will discuss further the must-have tech updates for your website.
1. Website Speed Optimization
The internet is full of information. Some are reliable, while some are lies. Therefore, it is your duty to ensure that your visitors get the most reliable information quickly. When your audience scroll for hours on end before they get the information they need, this will scare them away from your website. Therefore, when designing your sites, speed should be the number one factor that you should put into consideration.
When your website loads faster and the pages are light with little or no ads, your visitors are likely to stay longer. Speeding up your website will increase your website conversion tenfold since your clients will get what they are looking for quickly.
Your website loading time is important for the user experience. Sometimes the aesthetics of the website makes the developer compromise on the loading speed of the website. When you are updating your website, you should consider the loading speed both for mobile and desktop users. Google page speed insight is one of the tools that you can use to check how your website loading speed is faring in comparison to others.
Additionally, Google takes into consideration your website’s loading speed as a ranking factor. This means that your loading time will determine the position of your site on the Search Results Pages (SERP). Therefore, optimizing your website to load faster will help you rank higher and your pages will be more accessible. Some of the steps you should take to improve your website speed include:
- Minimizing HTTP requests.
- Minifying and combining files
- Updates to reduce server response time by reducing the amount of time that DNS lookup takes.
2. Appealing User Interface
As discussed earlier, there is no second chance for making a first impression. Therefore, your website’s landing page should be appealing to your audience. Once you have established the demographic of your audience, you should design your website to appeal to their liking. For example, a website dedicated to kids will have conspicuous and very colorful features. Your website’s Graphic User Interface (GUI) is a make or break when it comes to conversions and visitor retention.
3. Move to Cloud Hosting
Cloud services have become more reliable in recent years. Moving your hosting to the cloud will relieve you of the monitoring tasks and ensure your website is always online. Your site’s uptime will directly translate to increased conversion since your audience will be confident that they will find your website online every time they visit. Consider getting high-quality Netsurit managed IT services in NYC or your current location to migrate your hosting to the cloud.
4. Design a Mobile-friendly Website
Your website should be designed to be mobile-friendly. With the increased use of smartphones, your website should be designed to be compatible with all smartphone operating systems. This should come second to quality content. When posting your content on your website, it should be displaying correctly on Android, iPhones, and other smartphones.
5. Media Compression
Media takes a large percentage of website content. As the old adage goes, a picture is worth a thousand words. Your website should have well-balanced content in terms of images and videos. But as you increase the number of images on your side, it may compromise the loading time. Therefore, it is important to ensure your images are compressed and well adapted for the web version. To do this, ensure you update your website to have the best image compression plugins in your WordPress CMS.
Improving your website in the 21st century entails speed and content. Besides ensuring that you consistently deliver quality content to your audience, you should also ensure your website is technically sound using the above-mentioned approaches. A technically sound website will load faster and, consequently, leading to more conversions.