Top 56 Instagram Marketing Quotes [Amazing Quotes About Instagram Marketing]

It’s no news that Instagram is one of the best and most important social media platforms for business. Being one of the largest social media platforms today, it has become a crucial and extremely valuable marketing tool for companies to reach their audience and promote their business.

As a matter of fact, it is considered that if you’re not using Instagram for your business today, you’re missing out on great opportunities.

Below, we’ll take a closer look at some of the most important quotes about Instagram marketing from some of the most authoritative individuals in the industry. Many of the quotes shared are not specifically related to Instagram, but social media in general, meaning that they also apply to Instagram.

These quotes can be really valuable for inspiration but more importantly for understanding how you should use and think about Instagram as a business tool for the best results.


Best quotes about Instagram marketing

1. “Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.”

– Sandi Krakowski

2. “Think like a publisher, not a marketer.”

– David Meerman Scott

3. “Transparency may be the most disruptive and far-reaching innovation to come out of social media.”

– Paul Gillin

4. “I use social media as an idea generator, trend mapper and strategic compass for all of our online business ventures.”

– Paul Barron

5. “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.”

– Kami Huyse

6. “Influence is NOT Popularity!”

– Brian Solis

7. “Social media allows big companies to act small again”

– Jay Baer

8. “You can never go wrong by investing in communities and the human beings within them.”

– Pam Moore

9. “People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.”

– Don Crowther

10. “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.”

– Jeff Bezos

11. “Engage, Enlighten, Encourage and especially…just be yourself! Social media is a community effort, everyone is an asset.”

– Susan Cooper

12. “Word-of-mouth marketing isn’t about giving customers talking points, as if they were brand spokespeople. It’s about delivering an exceptional customer experience that makes customers want to recommend you.”

– Deborah Eastman

13. “Pushing a company agenda on social media is like throwing water balloons at a porcupine.”

– Erik Qualman

14. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”

– by Peter Drucker

15. “Build something 100 people love, not something 1 million people kind of like.”

– Brian Chesky

16. “People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.”

– Brian Halligan

17. “Advertising brings in customers, but word-of-mouth brings in the best customers.”

– Jonah Berger

18. “Social Media is about sociology and psychology more than technology.”

– Brain Solis

19. “Social Media puts the “public” into PR and the “market” into marketing.”

– Chris Brogan

20. “Content Marketing is not simply a campaign or a tactic, it’s a commitment.”

– Valerie Uhlir

21. “Before you create any more ‘great content,’ figure out how you are going to market it first.”

– Joe Pulizzi

22. “Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.”

– Michael Brenner

23. “Content marketing is like a first date. If you only talk about yourself, there won’t be a second one.”

– by David Beebe

24. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.”

–  Pierre Omidyar

25. “Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.”

– Lori Taylor

26. “When you’ve got 5 minutes to fill, Twitter is a great way to fill 35 minutes.”

– Matt Cutts

27. “A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”

– Scott Cook

28. “Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers.”

– Erik Qualman

29. “Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence”

– Sean Gardner

30. “Social media is about the people! Not about your business. Provide for the people and the people will provide you.”

– Matt Goulart

31. “Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage. ”

– Amy Jo Martin

32. “Social media creates communities, not markets.”

–Don Schultz

33. “Content is fire. Social media is gasoline.”

–Jay Baer

34. “It’s a dialogue, not a monologue, and some people don’t understand that. Social media is more like a telephone than a television.”

– Amy Jo Martin

35. “Social media is just a buzzword until you come up with a plan.”

– Felizia Lin

36. “Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.”

– Bonnie Sainsbury

37. “Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them and they may come and stay.”’

– Seth Godin

38. “Everyone starts out with nobody listening to them and nobody to listen to. How and who you add determines what Twitter will become for you.”

– Laura Fitton

39. “When we are sharing stories to create bonds with other like-minded people, we want to give them social currency with the highest pass-on value we can.”

– Jay Oatwa

40. “Humility, gentleness, and helpfulness go so much further and open doors you cannot imagine. Think from a higher level and try to see beyond today. Some hard work and insight will bring you to paths that will reward you so highly, it’ll make the little inconvenience you incurred so worth it.”

– Ann Tran

41. “Content Doesn’t Win. Optimized Content Wins”

– Liana Evans

42. “Your value doesn’t decrease based on someone’s inability to see your worth”

– Ted Rubin

43. “When you lose followers because of where you stand – you strengthen your tribe.”

– Glen Gilmore

44. “Trustworthy content has a balanced point of view. It asks and answers the right questions. It doesn’t love itself. It tries to inform and educate.”

– Steve Farnsworth

45. “Content marketing is a commitment, not a campaign.”

– Jon Buscall

46. “Legendary service is one of the criteria that sets one company apart from its competitors. It’s the mark of a truly authentic company – you just can’t fake caring!”

– Kim Garst

47. “Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”

– Erin Bury

48. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.”

– David Meerman Scott

49. “Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it’s the best way to gather buzz about a product.”

– Marsha Collier

50. “LinkedIn is a channel to increase, not a tool to replace, your networking efforts, and it is an excellent vehicle to facilitate some facets of your marketing and business strategies.”

– Viveka vonRosen

51. “If content is king, then conversion is queen.”

– John Munsell

52. “We don’t have a choice on whether we do social media, the question is how well we do it.”

– Erik Qualman

53. “Create content that teaches.”

– Neil Patel

54. “Social media is not only more cost-effective than advertising, but it also offers great opportunities for innovative engagement with your customers.”

– Richard Branson

55. “The good deal right now are the seven platforms that live on this [phone].”

– Gary Vaynerchuk

56. “Social media doesn’t fix anything, it just amplifies things.”

– Scott Stratten


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