The various social media platforms have different user data that you as a site owner can access.

You get the most comprehensive data from Google Analytics and Facebook. However, valuable data is also available on the other platforms, although not as detailed. Reviewing statistics on Instagram can give you a lot of help in your marketing. A big advantage of social media marketing, compared to more traditional marketing, is exactly the statistics.

You get a ton of information about your target group and can relatively easily see if you have reached the right target group. Compare this to, for example, a print ad in a newspaper, where you get no direct response to how many people have seen the ad itself. Knowing how many people actually saw your ad in a newspaper is impossible.

Why should you analyze data on social media?

The most common and biggest mistake that companies make is that they do not measure or analyze their results on social media at all. So the first step for many is to actually get started with measuring results. It may feel difficult when you are not used to analyzing, but the various social media has easy-to-understand and clear statistics.

If you do not analyze the data, you do not know what it is that is affecting your social media. Is it a certain type of image, a certain type of text, or maybe a particular time when your followers are more engaged?

In this article, we will guide you through the jungle of statistics. Hopefully, this article will help you get started.

Statistics on Instagram

To find your statistics, go to the profile page and press the menu at the top right. If you have a business account, there is the option Statistics/analytics at the top of the menu. The statistics are divided into three submenus: Activity, Content, and Audience.

Under Activity, you see, among other things, how many interactions your account has had recently, the number of profile visits, and how many accounts you reached. The number of interactions is sorted by days and the most common is that you notice that the interaction increases the days you post. Under Discover, you will see where your posts have been viewed most. Reach is the number of unique accounts that have seen the post and exposures are, just as it sounds, the total number of times your post was viewed.

Content is briefly what content you created on your Instagram. Here are posts in the feed, Instagram Stories, and campaigns. If you press “View All” on Posts in the feed you will get to a feed with all your Instagram posts, but with the ability to sort the posts by type of posts, interaction, and in a time interval. Here you will notice that depending on what you are measuring, different posts will be at the top. The post that has the most likes does not have to be the post that has the most clicks.

Under the target group, you can see the statistics of your followers. First, the total number of followers is shown, then in which cities your followers live, what age they have, what gender they have and finally the average time your followers are on Instagram.

Evaluate your content

One of the keys to succeeding in social media is to dare to experiment and try new things. Test different types of content, vary between still and video, test close-ups, and long-distance images. It’s the best way to find out what works for your business! What is important to remember is to evaluate your content by measuring the results. See what kind of content your followers and target audience seem to appreciate most and put some extra focus on just that.

Because social media is changing so fast, it is important to dare to experiment often and not get caught up in just publishing some kind of content. What works today may not produce the same results at all in a month.

It may be algorithm changes, new interfaces, and changed user behavior that affects the results, and these are constantly changing.

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