Don’t you really reach the net? Would you like to reach more customers? Be careful not to fall into any of these traps!
Today, customers use social media to obtain information and are more read than ever. At the same time, we live in a huge flow of information.
– It means that companies have a tough task ahead of them – how do we stand out from the noise with a communication that is perceived as interesting and relevant to the customer?
The most common mistake companies make in social media is to forget the strategic work.
You are often thrown into a channel, such as Facebook or LinkedIn without knowing who the target group is, what they are interested in reading about or how to get them to find the company’s presence in social media. If you do basic strategic work, you lay the groundwork for better results.
Another common mistake is to stare blindly at the number of followers instead of asking if you are reaching the right people.
Ten followers who are in just the right target group are more significant than 100 followers who are likely to buy your products and services. It may be a good idea to familiarize yourself with how Facebook’s advertising tools work, and, for example, target advertising to those who have visited your website. Then you know that you will reach a relevant audience.
7 examples of what NOT to do in social media
1. Avoid advertising and focus on creating value for your customers. Can you put your products and services in a context that creates value for the customer?
2. Avoid communicating everything to everyone. Segment your target groups and make specific messages to your different target groups, for example in your advertising.
3. Don’t just write about yourself and your own company but focus on the customer throughout your communication. For example, write a customer-focused profile on LinkedIn, where you focus more on how you can help your customer than just listing your qualifications.
4. Avoid developing a comprehensive digital strategy that becomes a pile of paper that is put into a cover. The conditions can change quickly, so be flexible and revise your strategy continuously.
5. Avoid just jumping on the latest trend and instead do a solid job with the basic principles of digital marketing. For example, use conversion tracking (to track what happens after customers interact with your ads – for example, buying a product or calling your business), A / B testing (where you test two different options, such as ads or site design, on your target audience and evaluate which works best) and Content Marketing.
6. Avoid having social platforms that you do not update. It has a negative impact on your potential customers and has a negative impact on the brand.
7. Avoid developing a solution and then do not have a plan for how to evaluate it. Testing, evaluating, analyzing, testing again and making improvements is a recipe for success in digital marketing.
– It is important that you clearly understand what purpose you have with your presence in social media. What is it that you want the customer to do in the end? This is probably about increased sales, but it can also be about measuring the number of inquiries you get through their website. This is can be done free of charge through Google Analytics. Then you also get a greater understanding of where the requests come from – for example Google, social media or email.