How to Create Interactive Content for Improved User Engagement and SEO

Interactive Content is defined as any content that compels the reader to engage in various activities. This type of content generates astonishing results. According to a source online, 81% of marketers agree that interactive content is much more efficient in grabbing a reader’s attention as compared to static content.

It is an excellent alternative to passive content or maybe even a better replacement. Interactive content can help you educate your audience with the help of vibrant pieces of visuals and other forms of participation. Most people are fascinated by such content and prefer it over large pieces of plain text.

Interactive Content is gradually becoming the next big form of content writing, and that’s the reason why you should make such content. Moreover, it significantly increases your audience’s time spent on your site, which is a huge plus point.

Since so many perks of interactive content have already been discussed, you might be wondering how to create it. We have made a list of steps that you can follow to make interactive content that will improve your user engagement and SEO.

1. Use Easy to Understand Wording

The majority of people online have extremely short attention spans. They are very likely to skip an article with high-standard vocabulary or unreadable sentences. In order to get a reader to stay on your site and consume your content, you have to make use of simple and understandable words while providing information.

To keep your words easy to understand, you can take the help of paraphrasing tools. Paraphrasing tools basically work to reword the text they are given, which can be in a more readable direction if the tool in question happens to be smart and intelligent.

In the image below, you can see a paraphrasing tool making the provided content easier to read. We have used Rephrase for this particular example since it is a free tool, and it happens to be based on AI.

While the tool is free to start, there are some premium plans available that you can purchase. Since we wanted to give you a demonstration using the pro modes, we went ahead and did just that. 

2. Make Proper Use of Headings

Proper and relevant headings and subheadings impact your content by large. They inform the user and the search engine about the outline or main points of your work. Similarly, it lets the search engine decide whether your work is related to a particular search or query. So, it is clear that headings are a potential source of traffic.

As far as the user experience is concerned, the proper use of headings has a positive impact. It makes your work look organized, and navigation becomes a lot easier. Users are more likely to explore your work if it is properly formatted.

No one wants to read a messy article with no outline whatsoever. That’s because often, people are looking to know about only a small segment of your article. That’s why they just want to skip to that segment and not read the whole article. So, creating proper headings and subheadings can enhance the experience of such users.

3. Make Use of Calls to Action

The key to making interactive content is that throughout your writing, you should use a guiding tone. You have to tell your users what to do. This phenomenon of encouraging a reader to perform a particular task is known as a Call to Action (CTA).

A basic example of a CTA could be something like “Click Here” or “Download Now.” Using such calls to action in your content makes it much more engaging, and usually, the users appreciate the guidance. 

Alternatively, it can result in users spending higher time on your site. You can achieve your goal of increased user engagement simply by incorporating a few calls to action into your work. But be cautious about not overusing this trick. There are chances you might exhaust your audience by adding excessive tasks for them to complete. Remember, the main goal is to add an element of fun to your work.

3. Adjust Keywords Naturally 

This step is essential for both interactive and non-interactive content. The use of keywords in your content should never seem forced. Try to use the keyword in such a flow that it doesn’t stand out. Similarly, don’t overuse these keywords, thinking it will improve your site’s SEO.

It could be a tricky task to determine which keywords will provide the best results for you. This requires proper research and insight into what your target audience requires and searches for. However, you can take assistance from a few online tools in this regard, such as Google keyword planner or SEMrush. 

Keywords don’t necessarily make your content more interactive, but they will help you reach your target audience. Hence, you have to adjust these keywords in your content so that your ranking in the search results improves and your presence among the target audience increases.

4. Create Content that Suits Your Audience

Make sure not to get tangled up too much in the technical aspect of writing content that you start making it irrelevant. Your content should be according to your audience’s needs. Research the keywords that help users reach your content and try to engage with them based on that information.

Write about any possible question a reader might have. Provide valuable information based on facts and figures and not just ordinary chunks of text that are of no use to anyone. Support your claims by citing trusted sources on the web. Moreover, you can interlink pages of your website and compel users also to have a look at them.

Another way of creating content for a specific target audience is to know about their location. For example, if for a particular keyword, the majority of traffic is coming from one location, you can optimize your content to match the preferences of users from that specific location.

5. Use Infographics in Your Content 

An infographic is a visual that provides an overview of what you have written in your content. According to an online source, 60% of businesses have used infographics as a part of their content strategy.

Using these infographics can make your content more engaging and understandable. Some users might even skip all the written content and only use infographics to understand the topic. Hence, you should create attractive visuals that explain a written form of text using images.

This strategy has helped countless businesses around the world and is still being used as a valuable asset by multiple companies online. It is safe to say that incorporating infographics into your content will add to its worth and generate higher traffic and user engagement. 

6. Optimize Your Images

Images should also be a part of your content, but there are a few steps you should take before adding an image to your content. A few of them are discussed here:

  • Use clear names for an image file. If relevant, you can also add a keyword to the name of your image.
  • Resize your images to fit in all types of screens because your traffic probably comes from different devices.
  • Be careful while choosing the dimensions of your image so that it perfectly fits in the desired location.
  • Try not to use very high-quality images because they can cause higher loading times and negatively impact user experience.

If you skip these steps, the use of images in your content may backfire by either disrupting the smooth user experience or confusing a search engine about the relevancy of your content.

7. Conduct Regular Quizzes or Polls

A quiz or a poll is a very effective source for interacting with your audience. For example, a quiz can help users calculate their knowledge of the topic. Alternatively, a poll can let users express their opinions on a certain matter.

You can either incorporate such quizzes and polls as part of your content or conduct them regularly on your website, social media, emails, etc. This will make the users feel involved, and they might become regular readers of your content.

Both of these activities are useful because they take up only a short time to complete, and both the user and the writer benefit from them.


Interactive content is a very advantageous medium in terms of consistent traffic. All the tips provided in the article will help you create such interactive content. Additionally, following these tips will help you improve your SEO and audience engagement.

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