It is no news that we are bombarded daily with thousands of advertisements and advertisements where companies want us to buy their services and products.
To get away, we mark the mailbox with “No advertising please!”, We install adblockers and we change channels or pick up our phone when it is advertising break on TV. For companies, this behavior is of course a growing problem – how should they reach us consumers?
Influencer Marketing may seem like a new phenomenon that is just one of a number of trends we have been able to see in marketing. But if we think about it, Influencer Marketing is really an outdated concept, the focus has just shifted from sports arenas, theater scenes and front row on fashion shows to social media. Where your eyes are directed, that is where companies also seek to be seen.
With each passing day, the social media seems to go deeper into our lives. We must change from one social platform to the other.
But there we are. We check our social media the first thing we do when we wake up, when we’re on our way to work, before lunch, after lunch, when it’s advertising on TV and before we go to bed.
By working with Influencer Marketing, your company and brand have the opportunity to be seen with influential profiles and grow together with them.
Followers of profiles look up to them and are inspired by how they live their lives, what they eat, what they wear and what they engage in. Work to be associated with these influential profiles that already have an established trust in your target group.
Benefits of Influencer Marketing
Reach more consumers. When influential profiles publish photos or write texts about your business, you reach out to lots of people in your target audience. These are people who follow the profiles for inspiration and look up to the profile’s lifestyle.
Get people to start talking about you. If you are going to work with Influencer Marketing, it is a good tip to work with high frequency.
Working with several profiles that regularly publish material for you means that consumers feel that you are everywhere, and that everyone seems interested in you. Of course, this creates a great interest and makes people want to know more and get hold of your product.
Build trust. Influencers have managed to get where they are because they have built up the trust and commitment of their followers. The trust they have built up towards the followers is definitely something a company can benefit greatly from.
By being seen with and recommended by the profiles, your company gets a credible introduction to the follower who from day one feels a greater confidence in your company than if they were reached by your advertising messages in traditional media such as TV advertising and print ads.
Melted. Today it is possible to buy ads in most social media. Facebook ads are something that many companies use and since Instagram opened for advertising, many companies have tried to market themselves there as well. These purchased items have a different look than regular items which makes it easy for consumers to filter them out in a millisecond.
By having an influencer design a content so that it becomes genuine, credible and blends into their flow, the content is not perceived as advertising in the same way and the followers therefore have easier to absorb the message.
Therefore, it is therefore important to point out that as a company, you should hand over much of the creative creation to the Influencer. They know best what feels credible and genuine in their channels, which is absolutely crucial to the outcome of the collaboration.
Content creators. Many Influencers are incredibly skilled at both copy and image.
When you work with an Influencer, one of the great values lies in the content they create for your company. When you are going to have a photo shoot you book a model, photographer, studio, styling team and the material will then also be edited. If you work with an influencer, they will solve this whole question for you.
A big SEO boost. Without going into too much technical detail, it is also definitely worth noting that Influencer Marketing is a very effective way to optimize SEO.
For example, a blogger discussing your company and links to your website is something that Google’s algorithm loves. Google knows how important credibility is to us consumers, so they reward websites that have a lot of links from other credible parties, such as Influencers.