Incredible Facts About Influencer Marketing

Contents

Incredible Facts About Influencer Marketing

Finding methods with the potential to create good results without eating up the entire budget is the key to success when it comes to marketing. Influencer marketing not only meets this criterion, it also sweeps the path with many other forms of marketing when it comes to ROI.

Thanks to the growth of social media, new advertising channels were opened for companies. With millions of users across the social platforms, you are sitting on a huge audience and one of the largest pools to generate new leads.

For several years, influencers have built up strong follower groups that can easily create a relationship with those that cannot be achieved with other celebrities who market products over previously traditional media sources such as television, radio and print.

Unlike these, influencers are ordinary people who have built their presence on social media by providing interesting and engaging content. But how powerful is influencer marketing really? Below we present five points with compelling statistics.

1. 70% of teens trust influencers more than traditional celebrities

Adolescents are easier to identify with influencers. There is a distinct difference between the sports or TV star and the influencer where the former are distanced in a different way.

Via social media, teens can engage with influencers as if they were friends. There, they can talk about topics that keep them warm about the heart and therefore create a different kind of relationship than the one they have with other celebrities. As many as 70% of the teenagers active on Youtube say that they are closer to their favorite Youtubers than other celebrities, 40% go so far and find that he also understands them better than their own friends.

It is undeniable that strong links are formed between influencers and their followers and statistics show that videos from influencers have more views and twice as much engagement as videos from ordinary celebrities. These are powerful statistics that show the power of influencer marketing, especially considering the future of online shoppers.

2. Influencer Marketing is more profitable than Print Marketing

In a time when newspapers and magazines are being read more online via tablets and phones than ever before, we have seen a decline in print in recent years. Of course, marketers have focused their attention on other types of marketing and, above all, focused on online. However, the battle for online attention is fierce and companies have had to scale down their target audience and target their campaigns to reach more qualified potential customers.

One category that is already in the spotlight for this type of target group is influencers, which led to influencer marketing overtaking print marketing in advertising spend in 2016.

Consumers have gradually changed their purchasing methods and are now seeking recommendations and reviews from people in their environment as they trust and have a relationship with – family, friends and social media.

You simply are no longer convinced by companies that trumpet the virtues of their product. They demand evidence from people in their vicinity, authorities they trust. Statistics show that product reviews are perceived as 12 times more reliable than regular pitches written directly by the brand, a clear sign of why influencer marketing has managed to be more profitable than print marketing.

3. Influencer Marketing gives 600% return on every spent £ 1

The return on influencer marketing activities is estimated to be £ 6 for every £ 1 spent, in some cases it has been reported to be as high as £ 20 or more. Over 50% of all marketers believe that the customers who are reached through influencer marketing activities are of better quality.

They spend more money, which leads to higher average order values while happy to share their experiences about the product or service, which leads to new waves of new customers.

Influencer Marketing is considered to be the fastest growing method for reaching new customers and as many as 59% of companies will increase their budget in the coming years. The method now beats paid search, email marketing and organic search and is considered by 22% of all marketers to be the most cost-effective method of reaching new customers along with email marketing.

Looking at the most successful influencer marketing platform, we find blogs at the top. It is clear that consumers like to read on before proceeding with their purchase. If we switch to social media, 25% of marketers prefer Facebook over Youtube, Instagram, Twitter and Pinterest.

4. Influencer Marketing is worth £ 7.5 billion in 2020

Although influencer marketing by this time already has a couple of years on the neck, it is only in recent years that we have seen a great growth spurt. Thanks to the popularity of social media, influencers have greater reach. Established and new companies are looking to harness the power of social media through various platforms and devices.

Compare search volumes today with three years ago and you will see a threefold increase, while at the end of 2017 to 2018 we saw a five-fold growth rate.

At that rate, it is little surprise that the industry is predicted to be worth £ 7.5 billion by 2020. Ad blockers have become an increasing concern for pop-up ads and traditional display advertising and a large portion of the population is spending more time scrolling through social media on mobile than watching TV and reading magazines.

5. 86% of women use social media for advice

Research shows that women are more likely to do research before a potential purchase. Many turn to friends and family, but as many as 86% use social media to help them make the right decision.

Social media is more easily accessible than ever before and more and more women are active, which has also been facilitated by the rise of smartphone users where as much as 83% believe that the mobile phone helps them get things done.

However, the women who participated in the survey emphasized that they also have confidence in their own ability to make decisions and that the majority felt they could distinguish reliable and unreliable information over the Internet. Thus, the chances are greater that they take advice and listen to an authority with which they have a relationship.

Although the fashion and beauty industry is not entirely limited to a female audience, it is a niche that relies deeply on influencer marketing, as many as 57% use it as part of its marketing strategy. Traditionally, it has been a forum for women to seek inspiration and advice. Instead of asking for a friend’s recommendation, women are instead looking to their favorite influencers for advice on which product to choose.

Conclusion

The growth of the internet has led brands to broaden their spectrum of marketing strategies. Consumers, in turn, have become more aware of the sales process while having more choices than ever. The result of this has been that companies have had to work hard to build relationships with potential consumers through content, email and later by developing an influencer marketing strategy.