Choosing the right influencers for your campaigns can be difficult, and is often considered a jungle.
However, it does not have to be as difficult as you think it can be, it is enough to first decide what you are looking for and who you want to reach. Feel free to follow this guide to help you find the right influencer, whether for bloggers, Instagram, YouTube or podcasts.
Decide what you are looking for
The three most common points when working with influencers in the long term are to build brand, increase sales and search engine optimization (SEO). You build branding through all platforms. Increased sales are best done through competitions, unique and powerful discount codes or by making the way to conversion short and easy.
On Instagram, the way to buy is made shortest through Instagram Stories with the “Swipe up” feature, or through a purchase-friendly discount code of 10-20%. By bloggers it is somewhat simpler, where the reader is always just a click away from making an end in your e-commerce. Then ask the influencer or blogger to clearly link to your e-commerce so that readers easily understand the link.
Quality or quantity?
Simple question with many answers. Ask yourself if you want to reach many people without really paying special attention to who they are, or if you want to reach a very specific target group. There you have the answer.
Once you have decided what you are looking for in terms of conversion and in what platform the publications will take place, it is time to start looking at the target group. With us at Interlaced Influencers we value the target group before the number of followers or readers. Are most people converting in your e-commerce women or moms between 30-45 years? Then mommy bloggers or adult Instagram profiles are often the best option.
To find out which target group the influencer in question has, it is easy to find out through the marketplace where you will find qualitative influencers. If you want access to some more in-depth statistics regarding age, gender and geography, just ask the profile and request print screens on the relevant information.
- Decide what you are looking for in terms of results.
- Decide if you are looking for a specific platform.
- Quality or quantity?
- Find the right target group and water where it grows to visit new target groups in the long run.