5 Effective Ways to Build Brand Awareness
As you know, the key to creating strong brand awareness is by consistently exposing your brand to your target audience.
Your efforts to build brand awareness of consumers for help getting acquainted with your products or services. Over time, by repeatedly exposing your brand to your target audience and by pleasing them with experiences, you earn their trust and loyalty. And that usually translates into increased sales and a host of other benefits for your business.
As you already know, Coca Cola, Nike, and McDonald’s are already giants between different brands. Still, they continue to spend millions of dollars on ads, advertising, sponsorship event, and more.
Why? This is because they realize the importance of retaining their brand identity in the market and the intangible benefits that a strong brand brings.
Fortunately, you do not have to spend millions of dollars like these giants to increase exposure to your brand. Thanks to the internet and a host of other modern guerilla marketing methods, you have many inexpensive but effective marketing methods to maximize your brand exposure.
1: Search Ads Boost Brand Awareness
According to a joint study by Google and Levis, paid search ads were found to increase consumer awareness of Levi’s brand by 23%, even though the ads weren’t always clicked.
Performing search on search engines like Google and Bing has become an increasingly popular method for consumers to shop and search information. As such, search ads not only drive traffic to generate sales but also help build brand awareness for your products and services.
The advantage of using search ads is that you have complete control over your budget and your message ads. In addition, you can immediately track the responses to your ads with analytics tools like Google Analytics.
2: Maximize brand awareness and increase sales with free social media
Of all the tools available, social media has the greatest potential to help you market your business and increase brand exposure. Best of all, most of these powerful social media tools are free to use, giving you the same opportunity as corporate giants to market your brand.
The great thing about using social media tools is that you can reach and engage millions of people, many of them potentially turning into your prospects and leads.
There is a large group of people in the market. Of course, you won’t be able to reach them all, but you could see the opportunities that social media tools give you.
According to the 2011 Social Media Marketing Industry report compiled by Michael Stelzner Social Media Examiner, SMEs realized that social media marketing uses significant gains in brand exposure, traffic, and sales. In addition, most marketers noted that increased brand awareness is the biggest benefit of using social media!
If you are new to social media, I would recommend you start by building a Facebook page for your business and setting up your profile on Twitter. Once you have built up your Twitter profile and Facebook page, the key is to listen to conversations about issues related to your industry and products or services, collaborate with your customers and potential customers, and constantly provide them with useful and useful information that solves their problems and addresses their needs.
3: Real people to your website with a content-rich blog
Blogging used to be something that is often heard about. Nowadays, it has become the most powerful incoming marketing tool to increase awareness of your brand.
Blogging is a powerful platform for you to establish yourself as an expert and a thought leader in your field. You can blog about questions and topics related to the industry. You can share useful and educational materials with the target audience.
By continuously adding high quality and useful content, you get so many benefits. First of all, blogging is an important SEO strategy. Google is known for rewarding sites with higher search rankings if Google detects that your site regularly adds fresh and new content.
In addition, you can draw attention from targeted visitors seeking information about your products or services.
When they come to your site, they can comment on your blog posts, allowing you to further engage your prospects.
Here are some more blogging tips:
- Write in a personal and authentic tone.
- Provide useful content that informs, instructs and inspires your audience. Tips, top 10 lists, news, interviews with experts make great content!
- Blog as much as you can. A couple of blog posts a week are recommended.
- Incorporate nice and relevant images and photos into your blog posts to make them more inviting and appealing.
- Include sharing features like Digg, “tweet here, Facebook Share, Facebook” like “etc.
If you are still looking for a blogging platform to use, WordPress and Blogger are two of the most popular blogging platforms. They are free too!
4: How a Convincing Press Release Can Quickly Raise Your Brand Profile
If you want to quickly raise the profile of your brand and then write a compelling press release that is newsworthy.
A press release can attract just about any company, no matter your size. While it is common to introduce new products or new services, it can also be used to communicate any information or events related to your business or products/services.
To be effective, your story needs newsworthy information, written in a journalistic style, that follows the usual promotional formats. You can either use online press release services such as PRWeb.com and BusinessWire.com or you can also send your story to newspapers, magazines, and TV.
The advantage of using an online service press release is that they can send your story out to top news sites such as Google News, Yahoo News, and a lot of other blogs and media outlets.
If your story is compelling and interesting, it can quickly generate lots of publicity for your business and help increase huge traffic to your site.
5: Use video
With the popularity of online video sites like Youtube soaring, online video should be an important part of your marketing strategies to create exposure for your brand and your business.
With online video, you provide your audience with an alternative and fun way to consume your content as some people prefer to watch videos over reading.
In addition, videos can show your personality, which helps you build a deeper relationship with your target audience.
Videos are especially effective for product demonstrations, providing “how to” tips and guides, and doing training. The more creative and engaging you are, the more effective and popular your videos will be.
Some tips to make your video marketing more successful
- Keep your videos short and concise (2-5 minutes).
- Use keywords that are most relevant to your products or services in title, description, tags.
- Make sure you have a “Call to Action” in the video. What do you want your target audience to do now after watching your video?
- To help people discover your videos, post videos on your website or blog as well as on video sharing sites like Youtube, Vimeo, Viddler, etc. If you post videos on your website, make sure to add social media sharing features such as Facebook “Like”, Twitter “Tweet”, LinkedIn “Share”, etc.
- Promote your videos by using social media, email, smoke signals or whatever communication tools you can find to share with your current customers, friends, family, etc.
You don’t have to use expensive equipment to create a video either. With your phone’s camera and a free video editor like Window’s Movie Maker or Mac iMovie, you can create compelling videos.
Take action now to promote your brand!
Although there are many other inexpensive and free ways to promote your business and increase your brand awareness, the above methods are the most powerful.
By combining the above PR methods with your strategies, you have a powerful package of PR tools and methods to create awareness of your brand, build customer loyalty, and dominate your market.