Ever since technology has evolved and exploded to the level that it has, brands and marketers have begun to use it in their marketing strategies to their advantage. The tremendous change in technology gave rise to digital displays, commonly referred to as digital signages.
Irrespective of the niche or sector a brand belongs to, using a digital display for marketing can be the best move to reap amazing benefits and results. However, digital displays offer the best results when the right digital signage content is shown. As the post’s title suggests, displaying User-Reviews on the website is a much sought-after marketing strategy. It allows brands to enjoy multiple benefits and helps bring more credibility and authenticity to your brand.
If you want to know about the benefits of showing User-reviews on your website and the best ways to present it to build your brand’s social proof, this post is for you.
Without any further ado, let’s get started!
A Few Benefits Of Displaying User Reviews On Digital Signage
Helps in strengthening relationships with your customers
User- Reviews help brands understand the likes and dislikes of their customers. Also, it helps determine the expectations of their customers with the brand and its products.
When you aggregate the reviews of your existing customers and display them on display in your store, shop, or outlet, you strengthen your relationship with them and get a better sense of the areas that need improvement. Once you take them seriously, your customers will feel a sense of satisfaction and a need to get close to your brand.
Build your brand’s social proof
It often gets difficult for your potential customers to try out your brand products as they do not wish to leave their existing brand and its products. Hence, it can become quite difficult for new brands to convert prospects into customers.
However, User-Generated Content plays a major role in converting customers. User reviews come under the category of User-Generated Content, and it is one of the best forms of content marketing. Such content can be in photos, videos, or user reviews, and it is the most genuine and honest form of content found online.
Showcasing your customers’ validation helps build a social proof of the brand as it motivates potential customers to purchase products. Here is a fact to prove the credibility of User-Generated Content. More than 85% of customers leverage User-Generated Content during their purchase-related decisions and purchase accordingly.
Boost the engagement of your customers
Displaying user reviews on the digital signage helps to seamlessly boost the engagement level of your customers as one customer always tends to go through the recommendations and views of other customers much more than the brand’s promotional content.
This helps engage your audience much more effectively and determines how interested they are in your brand and its products.
Ways To Display User Reviews On Digital Signage
As Social Media Walls
One of the best ways to leverage user reviews on digital signage is to aggregate and present them in the form of a social media wall. If you are unaware of the social wall, it is a collection of social media content aggregated and showcased in a customized format.
You can customize the social media wall using various customization options and eliminate any unwanted content from it to maintain its quality. Furthermore, depending on the tool chosen, you can also analyze the performance of the social media wall and optimize it accordingly.
Place It Strategically In Your Store
Nothing can replace the fun of brick-and-mortar shops, and placing digital signage can work brilliantly to improve foot traffic.
As mentioned above, since social media walls play a major role in converting prospective customers into existing loyal customers of a brand, you can display digital signage strategically at the entrance or of your store to attract customers and urge them to purchase your products.
This brings us to the end of this post, and you are now aware of the significance of displaying user reviews on digital signage. You also got an insight into the best ways to display user reviews that may prove to be super beneficial for your business.
All you need to do is use a responsive tool like the Taggbox Display that can help you in creating highly engaging social media walls.
Go on now, use the voice of your existing customers, and you will be amazed at the results!
Author Bio: Grace Eva
Grace Eva is a passionate content writer with expertise in digital signage and the digital marketing industry. She also loves to explore new technologies and likes to express herself through her blogs.