No matter how good you are at what you do, there’s no such thing as perfection – which is why it’s important to look for all the help you can get in order to ensure your product and services are as close to being perfect as possible.
For a lot of businesses, that means hiring a proofreader to go through their content and catch any errors that may have slipped through the cracks. While that would be the gist of it, there are 7 specific reasons why businesses hire proofreaders, that you might want to keep in mind as a business owner.
1. Grammar Mistakes
One of the most common reasons businesses hire proofreaders is to avoid making grammar mistakes. These can be extremely harmful to your reputation, as they make it look like you don’t care about the quality of your product or service. In a world where customers can easily share their negative experiences online, it’s more important than ever to make sure that your business is putting its best foot forward.
Even when the person creating the content is very talented and good at what they do, it’s easy for some grammar mistakes to slip through the cracks. That’s where a proofreader comes in to help. Hiring a professional to go through the text and catch any errors is the best thing you can do. It is important to note though, that it’s always better to hire native speakers. So you’d want to hire a proofreader in London if your content is in English, for example. That’s because they will be more familiar with the quirks of the English language and be better able to catch any mistakes.
2. Typos, Misspelling, And Punctuation
If you’ve ever written anything yourself, you know how hard it can be to catch typos in your own writing. When we’re familiar with a text, our brain tends to skim through it without actually reading the words, which means proofreading your own work rarely yields the best results.
It may not seem like a big deal, but you don’t really want to find yourself in a situation where you’ve put all the time, effort, and money into creating a content marketing piece, only to have potential customers point out to a word you’ve spelled wrong or a comma that’s in the wrong spot. That’s why it’s a good idea to have somebody else take a look at your work, preferably somebody who is familiar with the language you’re using and the style you’re going for.
3. Text Flow
Another common issue with content is that it can be difficult to read if the text isn’t formatted in a way that makes sense. This is especially common when there are large chunks of text on a page, and the reader has to scroll down for ages to see the next paragraph. Not only is this inconvenient for the reader, but it’s also bad for your website’s SEO.
A proofreader can help to fix any text flow issues so that the reader is able to read your content easily and without any distractions. Just like with the spelling mistakes – since you know what point you’re trying to make in an article, everything will seem more clear to you – or to whoever wrote the piece, than to a reader that is encountering it for the first time.
Nothing can ruin a good article like false information. While the writers are responsible for fact-checking their own work, the best way to ensure that the information you’re putting out there is accurate is to have a proofreader take a look at it. This is especially important for businesses that deal with data or statistics, as one wrong number can completely alter the meaning of a sentence – or worse, an entire article.
Hiring a proofreader simply makes more business sense than having someone in-house doing extra work that would take their time away from more important tasks. If you’re dealing with a specific subject, it’s always a good idea to find a proofreader that specializes in the particular niche so that you can have a faster turnaround time.
In the same vein as accuracy, it is important to be consistent with your branding and messaging. This is something that a proofreader can help with, by making sure that all of the text on your website is in line with the tone and style that you’re going for. By keeping things consistent, you’ll make a better impression on your readers and make it easier for them to understand what it is that you’re trying to say. This doesn’t just mean using the same words and phrases over and over again but also making sure that the structure of your sentences is always the same.
It’s often easy to come across as condescending or arrogant if you’re not careful, especially when it comes to the ever-popular how-to articles, and that’s definitely not the impression you want to give your readers. A proofreader can help to make sure that your tone is always respectful and professional.
6. Improved Readability
Even when you already know who your target audience is, it’s not always easy adapting your natural writing style to appeal to them. This is where a proofreader can be helpful, by making suggestions on how to make your text more readable without changing the tone or message of the article. Sometimes all it takes is a different word here and there or rearranging the sentence structure so that it flows better.
A proofreader can also help to make your content more scannable, which is especially important on the web where people usually have a very short attention span. By making your content easier to read, you’ll not only keep people’s attention longer but you’ll also be able to communicate your message more effectively.
7. Improved Business Image
Finally, the last, but certainly not the least reason why businesses hire proofreaders, is to improve their image. A well-written, error-free website speaks volumes about a company’s dedication to quality and attention to detail. It shows that you’re willing to go the extra mile in order to make sure that your readers have the best possible experience.
This is a very important factor, especially when it comes to online businesses, as first impressions are everything. A proofreader can help to make sure that your website always looks its best and projects the right image for your company. This is true both for online and offline content, as even a small mistake in an advertisement or brochure can be enough to turn potential customers away.
Proofreading is an important step in the writing process, and businesses these days are hiring proofreaders more than ever before. The seven reasons listed above are just a few of the many benefits that come with having a proofreader on staff. If you’re looking for a way to improve your writing skills or simply want to make sure that your content is free of errors, hiring a proofreader is definitely the way to go.