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Mobile Application: Definition, Technology Types

Mobile applications are now more popular than ever.  They took over our phones, laptops and all the equipment in general.  Therefore, today we will talk about them.

If we talk about mobile application development services by Diceus, then this is a great opportunity to create your own project with real specialists.

A mobile application can help increase sales, automate part of business processes, get accurate statistics and maintain a dialogue with the audience.  If the company isn’t using mobile technology yet, it’s time to start thinking about it.

For which projects mobile applications are suitable

How can a business owner understand whether a mobile application is suitable for solving his problems?  The simplest thing is to look at the statistics of a site or online store. If users who enter from mobile phones make up more than 10-15% of the audience, the company needs its own application.

Most often, mobile applications are used by companies that operate in the following areas:

  • online shops;
  • tourism, ticket sales and hotel booking;
  • the medicine;
  • educational projects;
  • sale, rent, repair and maintenance of cars;
  • restaurants, cafes, entertainment establishments;
  • beauty salons and fitness centers;
  • banks and companies providing financial services.

This is just a rough list.  In addition, the number of areas where mobile applications are used is constantly growing.  So the company, first of all, needs to focus on its own audience.

Mobile application technologies

What do you need to create a mobile application? First of all, it is important to decide on the development technology.  There are several types of technologies, but most often the customer chooses between native or hybrid applications.

Native applications are developed for a specific OS. For example, an application for Android is written in Kotlin or Java, and for iOS – in Swift and Objective C. Such applications are fast and have a nice interface.  However, developing them costs twice as much as developing hybrid solutions.

Hybrid or cross-platform apps contain features of native and web apps. For their development, frameworks based on HTML5 / JavaScript (React Native, Ionic) are used. Hybrid apps work on any platform, but have more limitations and bugs.

The choice of technology depends on whether you need an iOS and Android application or whether one OS is enough for the first time.  In the first case, you should choose the native option.  In the second, it is cross-platform.

Procedure for creating a mobile application

Before starting the project, you need to decide on the budget and choose a team to develop a mobile application.  Modern platforms allow you to do everything yourself for free. However, the result is an application with limited functionality and template design.  This option is suitable, for example, for creating a test version.

With a professional team, the stages of mobile application development look like this.

First of all, you need to formulate the tasks that the application will solve and write a User Story (what the user looks like, how he will enter the application, what problems he may face). At the same stage, you need to conduct a competitive analysis.  Planning can be completed by creating a roadmap from MVP (minimum viable product) to reaching the top.

At the next stage, we think over the functionality on which the internal architecture of the mobile application depends.  It is also important to decide how the screens will look and what elements and data should be placed on them.

After that, you can transfer the project to development.

The finished solution is tested by QA specialists. After critical bugs are fixed, the project is tested in focus groups, beta testing is carried out and launched.

Features of developing applications for IOS and Android

More than 70% of all mobile phone owners use Android OS.  True, only 17% of them make purchases via a smartphone.  IOS has a higher percentage of online shoppers – 23% of users.

So which OS should you choose? Let’s compare.

Developing mobile apps for Android is more expensive than for iOS, despite the fact that Android developers ask for work on average 20% less.  The development price depends on the number of devices and screen resolutions for which the application needs to be optimized.  And Android has a lot more of them than iOS.  For the same reason, developers will spend more time building an Android app.

Mobile development for iOS takes less time as the model park is limited.  It is believed that the iOS audience is more solvent and more willing to use company applications. However, the number of iOS users is significantly lower than Android.

As you can see, both operating systems have pros and cons, so you need to choose based on the profile of the company, its goals and financial capabilities.

Summing up, we can say that the most important thing in developing a mobile application for business is to determine the goals, correctly prescribe the scenarios for audience behavior, choose a technology and find a team of competent developers.

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