Geofilter and AR lenses. What should you choose?
Building an audience
Creating and entertaining your audience on Snapchat is tough. Unlike on other social media, one cannot promote one’s posts to appear in users’ feeds. This means that you, as a brand, have to rely on people themselves choosing to follow you.
Recently, however, it has become increasingly popular with “cross-promotion”, where companies promote their exclusive Snapchat content on their existing social media. Whether it is behind the scenes or a preview of a new product, brands are finding new ways to give their followers what they want in return for following them on Snapchat.
Snapchat is a great tool for creating authentic content. If you want to create high-quality movies and pictures, there are other platforms that are better designed for it.
For example, content can only be produced via the phone, which means that the quality can be lower than it might otherwise have been. And although a Story on Snapchat can be any length, the individual movie or image can never be longer than ten seconds.
Some brands may be scared to embrace these limitations while others throw themselves in the head before. Not least, many fashion brands have used Snapchat in recent years. These brands that radiate luxury give Snapchat their followers the opportunity to feel that they are part of something that is otherwise perceived as exclusive and difficult to access. It helps to create a more authentic image of the brand.