Top SEO Tools for eCommerce
SEO is a big and growing industry, and the tools the pros use are keeping pace. So if you have an online business and need to rise in the page ranks, you need to know about these tools. They’ll help you with everything from keyword research and link building to analyzing what your competitors are doing. Here are the top ten.
1. Google Search Console: Top SEO Tool
If you use nothing else, go straight to the source. Google’s search console is a great first step and a tool all website owners should be using. It allows you to monitor your site’s presence in the search engine results pages (SERP). You can get a look at specific metrics, like impressions, click-through rate average, and total clicks. This is an essential basic tool for keeping an eye on page rank and troubleshooting any problems.
2. Ahrefs’ Site Explorer
One of the best and most comprehensive tools for eCommerce SEO is Site Explorer. The downside is that it’s a paid subscription, but you get a lot for your money. It is invaluable for looking at your competitors’ strategies and building on those for your own site.
Click here for a guide on Ahrefs Site Explorer, but here’s a quick rundown on what it offers:
- Organic traffic. Look at the keywords your competitors rank for, and that brings the traffic.
- Paid traffic. Find out what kind of paid search advertising your competitors use.
- Backlinks. Find opportunities for backlinks by finding the websites linking to competitors.
- Outgoing links. Analyze any website’s linking patterns.
Ahrefs offers different subscription levels, so you can choose just Site Explorer or get them all.
Another subscription product, SEMrush, offers Pro, Guru, and Business levels for between about $100 and $400 per month. This is a detailed competitor analysis tool. One of its main draws is the elaborate and extensive dashboard. Another bonus is that you can use SEMrush to compare your site’s performance to competitors. It does use a lot of SEO terminology that beginners need to learn.
4. Moz Pro
Moz Pro is consistently considered one of the best SEO tools available. It offers different subscription levels so that you can start small, and it offers a free toolbar. Use Moz Pro to track competitor strategies and backlinks. You can also find domain authority, common anchor text, and other details to help build your SEO plan. The standard subscription level starts at $99 per month.
5. Answer the Public
For a free SEO tool that helps you develop content, try Answer the Public. It’s a search tool that enables you to develop ideas for content that aligns with keywords people are frequently searching for. For example, put in a simple keyword, and it will provide a list of top questions. If you can answer these with your site’s content, you’ll ultimately get greater domain authority and page rank.
6. Screaming Frog
SEO pros love Screaming Frog for its quick site audits. It can run through your page fast and provide information on duplicate content, 404 errors, bad links and broken pages, and wrong redirections. It’s an efficient way to make your site better.
Majestic is another top subscription tool that many pros consider worth the price. It’s been around longer than most other SEO tools. The main focus of Majestic is backlinks. It provides both a fresh index that updates daily and the historic index. A popular feature is the daily ranking of the top one million websites. You can get a “lite” version of Majestic for just $50 per month.
8. Google Trends
Google Trends is a free data tool for search term trends. It provides information in easy-to-read graphs. You can use Google Trends to find trending keywords, topics, and subtopics. It will also show you trends by geographic region, which is crucial if your business is local or targeted at specific areas. You can also look at trends within periods of time to get a better context for a keyword or topic.
SpyFu offers free tools and premium subscriptions. This is a great tool for eCommerce because it scrapes the internet looking for keywords your competitors have paid for through AdWords. You can then take those keywords and determine which gets the most traffic. It helps you stay ahead of sites selling similar products.
This is one of the most useful free SEO tools. It offers a whole range of analysis tools at no cost: site audits, link checking, and keyword analysis. It offers a dashboard and an export feature so you can download and use the information.
The Best SEO Requires the Right Tools
SEO has become an industry unto itself. If you have an eCommerce site, it’s essential to keep up. Getting page rank means making sales. To make the most of your site, get eyes on your pages, and rank high, you need the right SEO tools.