Taking help from so-called Influencers are one of the latest trends in marketing. However, it is not easy to do the right thing, neither for the companies behind it or for those who market.
Society is constantly changing, and marketing has to keep up. One way is to promote yourself with Pokémon Go, another way is to collaborate with so-called. influencers. It is one of the hottest trends in marketing at the moment, but there are some uncertainties when it comes to legal. It is also important to find an influencer who feels genuine.
Who is an influencer?
An influencer is basically always a celebrity, but not all celebrities are influencers. The biggest celebrities, such as Zlatan Ibrahimovic, Beyoncé, are not influencers, although they can be used to market things. An influencer is a step further down the celebrity scale, and always has many followers in social media. Followers often feel that they have a personal relationship with the influencers they follow, and that makes them more likely to buy the products that “their” influencers recommend. On the other hand, they can abandon the influencer if they feel that they advocate products where the connection to the public person does not feel genuine. Therefore, it is important that an influencer has a clear and correct picture of their target group.
Because influencer marketing is so new, there are many pitfalls, and it is not always what influencers themselves do right
However, when the industry reaches greater maturity, most people will do it right from the start, and so it is important to have a thoughtful collaboration with an appropriate influencer to reach out.