Most marketers today are familiar with the concept of influencer marketing – a marketing strategy used to reach out to the company’s customers through a number of individuals, such as consultants, bloggers or industry analysts who influence your consumers’ purchasing decisions.
In fact, a recent study, in which marketers from several different industries participated, showed that as many as 94 percent feel that influencer marketing is an effective marketing strategy. At the same time, this strategy can be difficult to execute in a successful way, as 78 percent of marketers at the same time stated that one of their toughest challenges is to determine how successful these campaigns have been.
Find the right influencers
Taking the time required to discover possible collaborations with influencers and close ones to build their brand credibility is important. Influencer marketing is a strategy that allows you to convert interested consumers into customers more quickly.
For example, if you have a product that is aimed at young people and get influencers to support it, this can go a long way to increase sales of the product. For this, of course, it is required that you have a good product and that you in some way compensate the influencer you work with for the marketing that he does on your behalf.
Many influencers are far from world-famous celebrities, but they should still be well-known in your industry or have a strong connection to your target audience. Such influencers can really make a big difference to your marketing, especially if they also contribute content to your site, share your content or rewrite your products on their website.
There are, of course, more than three reasons to use influencer marketing as part of their marketing. However, these are three of the main reasons:
A large proportion of today’s youth use software that blocks advertising
The majority of young people skip advertising on YouTube
Collaborations with celebrities only reach a small proportion of consumers. Although consumers reached by the message are 30% more likely to buy the product, according to a 2016 report, only 3% of consumers are.