What is a Lead Report and How Should use it?
Don’t miss the chance to convert your warm leads into customers.
Having a business website today is probably one of the main purposes of driving traffic there to tell your customers about your services and/or products that will help generate new business for you. It is also likely that many of the visits you receive today can go unnoticed as the visitor does not contact or interact with your content on the web.
Let’s start from the beginning
What are leads?
Leads are usually referred to in sales as a potential customer. A lead can be either hot or cold. A hot lead means that the person has somehow interacted with your content, while a cold lead may be a person who fits your target audience but has not shown interest in your products and / or services yet. Within the two categories, there are many different approaches to approach the potential customer to reach a conversion.
You can collect hot leads through your content work. Other examples of how you can get hot leads are through forms, downloadable guides, social media, and newsletters.
If you do not work with leads today, we recommend that you start with your website, because it is by far the easiest way to get started. And it is precisely these leads that we focus on in this blog post. With the lead report, you can see which companies have been on your website, what the visitor has looked at, and where it came from. This is the key to then be able to convert these hot leads to customers.
Common questions about a lead report
What is the benefit of a lead report?
The Lead Report helps you keep track of who is interested in your services and at the same time you get hot leads that can support your sales.
How should you interpret the lead report?
- Internet Service Providers: Which companies have been to your website
- Page: Shows which pages the company has visited. Here you get an idea of what they are interested in.
- Source: Shows you where the visitor comes from. This is especially interesting if you have campaigns running for example on Google Ads which then show “google / cpc” as source / medium.
- Location: Shows which city the visitor comes from, giving you insights on where your potential customers are.
- Sessions: Shows on which page of your site the “visit” started.
- The remaining columns are visitor statistics. The page time shows how much time spent on a specific page. Then you find out if, for example, there was a specific service site that was extra interesting.
To whom is the lead report relevant?
Everyone at the company that works with sales benefits from the lead report
What do you do after reading the lead report?
Once you get the lead report, you have the opportunity to start working on the companies you know are relevant to you. If you are several in your sales organization, it may be good to find a routine that suits you. This could mean, for example, that your salespeople split the lead from the reports, per week or per region. A tip is that in addition to the website, you can find contact information on the company’s LinkedIn profile. If you find a way of working where the lead report becomes a natural part of your sales, we are convinced that you have the right conditions to convert your hot leads to customers.
There are many tools and Softwares out there that will help you with lead reporting. Explore the web for the best software for your company’s needs.