5 Tips to Reach your Customers Online
When you start a business and want to sell your product/service, it is important to market yourself. As a newcomer to the market, it can be difficult for customers to find you. Therefore, you need to help them find your product or service. Here are some practical tips on how to market yourself and reach your customers online.
1. Plan your marketing
Planning is an important key to making your marketing appear. You don’t really need to use any expensive tools at first, an excel sheet may suffice. But what you need is a plan for when, what and where to market your business. You do not want to spam your followers / customers intensively for a period of time.
Being constantly seen with even distribution means that customers do not get tired of the intensity but at the same time receive reminders that your company exists. With that said, develop a plan that you strictly follow – but also have room for spontaneous input.
2. Analyze your target audience
To get the full potential of your marketing, you need to think about who you are marketing to. You do not have to have the same target group each time (you may have a new campaign or products that do not fit the previous group), but it is important that you have a targeted audience for each campaign.
One time, you may be targeting existing customers, the second time to potential customers, and the third time to potential partners. All of these three are different audiences that expect different content and it is important for you to know who you are marketing to. Do a target audience analysis to understand it better.
3. Decide what to convey
Like the previous headline on WHO you are going to market to, it is important to know WHAT you want to convey. It is linked to the target group as different target groups expect to see different orientations from you. Once you’ve done an analysis for who you’re marketing to, do an analysis of what they want to see.
4. Test yourself ahead
Sometimes the results of some digital campaigns are very good and sometimes the campaigns can’t cut through the noise online. But it doesn’t matter – you just need to retry, and continue testing. To create good marketing, you need to find out how your target audience behaves. By testing and redoing, e.g. change the time or any text, and you will learn what, when and how to best effect your campaign and marketing.
5. Stand out from the crowd
To reach a large audience quickly, digital marketing is used. In contrast, everyone uses digital marketing, your customers, your partners but also your competitors. Therefore, you must stand out from the crowd! Do something different, fun, serious, but in a way that is not “the usual”. By standing out, you penetrate the digital noise and get seen.