Top 108 SaaS Quotes [Quotes About SaaS]


Top 108 SaaS Quotes [Quotes About SaaS]

SaaS is an abbreviation for software as a service.

SaaS is a way to deliver applications to users or clients over the internet, it accesses the application either via a web browser or application on its client whether it is a PC, Mac, or smartphone. The user can access the service via the internet no matter where in the world the user is, unlike downloaded software which is limited to a particular device.

The advantages of SaaS are that the initial investment costs are low and that operation, maintenance, and updates of applications are handled by the supplier.

Well-known SaaS services are Salesforce, Google Mail but also Twitter, Facebook, and Instagram to name a few. In the world of SaaS products, there are endless of services, including everything from Netflix movie streaming to pay-monthly websites.

In companies, however, SaaS is mainly used for applications in accounting, invoicing, sales support, or marketing planning.

Benefits of SaaS

  • Scalability & dynamics: A SaaS environment can scale according to how the business scales, more users or application tones are needed, it is easy to scale up the resources and at the same time easy to scale down if necessary.
  • Cost-effective: The customer pays for what they use. Nothing more, nothing less.
  • High security & redundancy: When you share physical resources and physical space with other customers, there is very high security both in the physical environment but also in the virtual environment in a SaaS solution. As the supplier has very high security, you as a customer also get this.
  • User friendly
  • Easy upgrades: Software upgrades are handled by the vendor automatically at no extra cost.
  • Availability: The application is available over the internet no matter where the users are.


Top quotes about SaaS

In this article, we will look closer at the top quotes about the SaaS business model, what some of the leading people in the industry say about SaaS, and about topics that are related to SaaS. This includes things like marketing for SaaS businesses, customer acquisitions, and much more.

Not only are these quotes interesting but they can also be really valuable for everyone working with SaaS and perhaps have their own SaaS business. And even if some of the quotes are not directly associated with SaaS, they’re quotes by prominent individuals in the SaaS business space who share their views and insights into this industry.

Let’s dig in.

1. “Most of all, I discovered that in order to succeed with a product you must truly get to know your customers and build something for them.”

– Marc Benioff

2. “Customers won’t care about any particular technology unless it solves a particular problem in a superior way.”

-Peter Thiel

3. “I know most people are looking for our “one top tip” or the magical “hack” that got us customers, there really isn’t any one thing. We grew email by email, Skype by Skype, webinar by webinar, and looking back I can’t distill it down to any one thing.”

— Des Traynor

4. “Products tend to succeed thanks to a single core use case that really mattered to users”

- Othman Laraki

5. “Keep track of how many times you say ‘if’ when you explain how you’ll be successful”

- Othman Laraki

6. “I’ll assert that market is the most important factor in a startup’s success or failure.”

-Marc Andreessen

7. “Each time I have built a team, personal traits — not professional skills — have been what propelled the company forward”

-David Cancel

8. “The single best decision we ever made was to make customer service everyone’s job”

-David Cancel

9. “People not caring enough about your product is your true competition, not some other startup”

-David Cancel

10. “Warning signs that your product sucks: “I’m really busy right now but I’ll start using your app soon.”

- David Cancel

11. “The startup “valley of death” lies in between startup success and startup failure and it’s the worst place to get stuck”

- David Cancel

12. “The four most powerful words coming from a new hire are: “I’ll figure it out.”

-David Cancel

13. “The second biggest cause of startup failure: the cost of acquiring customers”

– David Skok

14. “In the startup world, if your primary focus is on making money, you usually won’t make money.”

-David Skok

15. “The most important factor to increasing growth is not the Viral Coefficient, but the Viral Cycle Time”

– David Skok

16. “Businesses can’t afford to react to what their customers want; they need to anticipate their needs”

-Parker Harris

17. “Make customer relationships a shared responsibility for your entire organization.”

-Mikkel Svane

18. “Businesses talk a lot about customer loyalty. It makes sense: A person you can count on to buy from you again and again is more valuable than one who disappears after the first transaction.”

-Mikkel Svane

19. “I try to schedule a call with every new Baremetrics customer as well as check in once or twice a year. The feedback you get from exchanging audible words will change your product and how you run your business because you get a level of honesty that gets distilled away with short email exchanges.”

-Josh Pigford

20. “Customer support is not an expense to be minimized, but an opportunity to be maximized”

– Dharmesh Shah

21. “People do not choose Dropbox because it has this much space or gigabytes. They choose it for the experience.”

-Drew Houston

22. “Take the customer-first approach, and you’ll build a resilient company with an impact — and a strong future.”

– Nick Francis

23. “The first 20 years of the web were won by those that built the best infrastructure. Now it’s won by those that build the best experiences.”

-Aaron Levie

24. “Working hard, that’s the only thing I know better than my competitor. If my competitors say, “I work eight hours a day,” then I can work 10 hours. If you don’t need sleep, I also do not need sleep.”

-Eric Yuan

25. “It’s not easy, but we built a product that people love to use. Like they really, really love it.”

-Michael Pryor

26. “Every customer interaction is a marketing opportunity. If you go above and beyond on the customer service side, people are much more likely to recommend you.”

-Stewart Butterfield

27. “I’m (almost) always encouraged when I hear people complain about the service, because it means that people care”

— Daniel Ek

28. “Avoid letting raising money distract you from what really matters — building a great product and delighting your users”

-Ian Hogarth

29. “Forget startup orthodoxy. Just do it! Practical action is the antidote to anxieties about your skills deficiencies”

— Michelle You

30. “Our overnight success took 1000 days”

-Brian Chesky

31. “We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way.”

– Brian Halligan

32. “If you stay very focused on customers and customer success, people pay attention to that – and in turn, they also want that same type of success.”

-Aneel Bhusri

33. “One of the purposes of life, and selfishly what makes people happy, is building things that are impactful”

-Dustin Moskovitz

34. “The idea that 20% of the features will get you 80% of the value may well be correct, but it also means that on important tasks, you’re giving the customers B-grade experience where it matters most.”

– Des Traynor

35. “Customer success starts even before someone is a customer”

-Steli Efti

36. “Building a good business involves finding a set of customers that you can serve, however a ‘great business’ is only realised when you can serve that set of customers in multiple ways.”

-Chris Savage

37. “It’s amazing to consider that no matter what size customer we were pitching, or where in the world we were selling, a singular idea drove all our accomplishments: we never sold features. We sold the model and we sold the customer’s success.”

-Mark Benioff

38. “If our customers aren’t successful, neither are we.”

-David Nevogt

39. “My way of doing business is all about creating happiness on your journey. If your employees are just working toward some goal in the distant future, every day between now and then will be a slog, and they won’t care about the seemingly little things that have a big impact on the customer experience.”

-Eric Yuan

40. “Something that potential investors must understand: we do not chase revenue as the primary driver of our business. Shopify has been about empowering merchants since it was founded, and we have always prioritized long-term value over short-term revenue opportunities. We don’t see this changing.”

-Tobias Lutke

41. “When you’re trying to make an important decision, and you’re sort of divided on the issue, ask yourself: If the customer were here, what would she say?”

-Dharmesh Shah

42. “The best way to acquire new customers is to make your current customers excited and happy about your products.”

-Mikkel Svane

43. “The goal is to have a mature culture in which ownership over the problems and solutions is in everyone’s hands in the company. You need to train, and you need to build a leadership bench, and you need to make sure that you’ve articulated those problems really well and made ownership clear.”

-Jeff Lawson

44. “Today successful companies start with the customer. They recognize that customers spend their time across many channels, and wherever those customers are, that’s where they should be meeting their customers’ needs. And the more information you can learn about the customer, the better you can serve their needs, and the more valuable the relationship becomes. That’s digital transformation: from linear transactional channels to a circular, dynamic relationship with your subscriber.”

-Tien Tzuo

45. “Take every opportunity to spend time with your customer. Whether you are a developer writing the software or the marketer telling the story, you must have a firm grip on the problem you are solving from the point of view of your customer.”

-Ross Mason

46. “Learning how to interact with customers is something that anyone starting any business must master”

-Marc Benioff

47. “From the very beginning, “building a better way” has been a core value. When there’s not a solution in front of you, create one.”

-Ryan Holmes 

48. “As technology and markets evolve, companies have to innovate, make innovative products and keep going and try to make a positive change in the world in some respect.”

-Sridhar Vembu

49. “As much as we can, we want to prevent people from having to think about how to keep and share their stuff.”

-Arash Ferdowsi

50. “Stripe makes it easy for anyone, be it an individual or a small business or a large business, to accept credit card payments on the Internet. We want to give control to the user or the business to define what the experience looks like.”

-Patrick Collison

51. “We focus on two things when hiring. First, find the best people you can in the world. And second, let them do their work. Just get out of their way.”

-Matt Mullenweg

52. “The only constant in the technology industry is change”

-Marc Benioff

53. “Almost 80% of the traffic we enjoy is word of mouth. Existing users tell other people and in turn they become our users. But it’s not only acquiring the users. It is mainly about retaining them and making them come back to you. That is what is really important. If you really offer a good product, people will come and stay with you.”

-Sridhar Vembu

54. “A perfect implementation of the wrong specification is worthless. By the same principle a beautifully crafted library with no documentation is also damn near worthless. If your software solves the wrong problem or nobody can figure out how to use it, there’s something very bad going on.”

-Tom Preston-Werner

55. “I think the key is to stay super focused on the user and the customer.”

-Joel Gascoigne

56. “You’ll learn more in a day talking to customers than a week of brainstorming, a month of watching competitors, or a year of market research.”

-Aaron Levie

57. “People want what’s best for them, and they can switch on a dime, because there’s always a new disruptor disrupting the last disruptor. So companies should just strive to keep changing and adapting to their customers’ needs.”

-Ben Chestnut

58. “I think customer service, new customer acquisition, word of mouth and the promoter economy are very tightly integrated.”

-Mikkel Svane

59. “We need a new generation of executives who understand how to manage and lead through data. And we also need a new generation of employees who are able to help us organize and structure our businesses around that data.”

-Marc Benioff

60. “To be a true customer-centric team or organisation, you have to be willing to put your ego to one side.”

-David Cancel

61. “A strong understanding of the outcome customers want, and how they currently get it, is essential for you to succeed in product development.”

-Des Traynor

62. “I strongly believe the business of a business is to improve the world.”

-Marc Benioff

63. “When you build out customer service operations and your customer services and systems and so on, you often take a starting point in yourselves and your own needs rather than your customers’ needs. I think that’s one of the things we learned before starting Zendesk, in working in this industry, you spend a lot of time on internal processes, internal mechanisms, internal training, internal polling, internal metrics. All these things that are critically important for the business, but don’t matter at all for the customer. That was one of the things that drove us to build Zendesk. We said, ‘Let’s take all the complexity out of getting up and running.’ That will enable you to focus on the customer.”

-Mikkel Svane

64. “I care about working on interesting problems, and Shopify is this gift that keeps on giving for working on interesting problems with amazing people. That’s really what I’m preoccupied with.”

-Tobias Lutke

65. “My drive has always been about putting a smile on someone’s face because their lives got a little less painful.”

-Fred Luddy

66. “In order to remain relevant, you must establish yourself as a thought leader in your industry.”

-Marc Benioff

67. “Your founding team should never have more than 2 people total (including you)”

— Mark Suster

68. “The degree to which a company can utilize habit-forming technologies will increasingly decide which products succeed.”

Nir eyal

69. “People ask me who inspires me. I have been inspired in my work by stuff that people make.”

— Caterina Fake

70. “The best time to start a company is always two years ago, and the next best time is now.”

-Caterina Fake

71. “Ask yourself the question: what do you wish someone would make for you?”

-Paul Graham

72. “Determination. This has turned out to be the most important quality in startup founders.”

-Paul Graham

73. “You need persistence because everything takes longer than you expect.”

-Paul Graham

74. “To make a startup recession-proof is to do exactly what you should do anyway: run it as cheaply as possible.”

- Paul Graham

75. “In many industries, the market size isn’t constrained by limited demand, but by broken user experience. Fix that, and you unlock the market.”

-Aaron Levie

76. “When we have hired the new employees, they must care about other employees, care about the community, care about the customer, care about the company, care about teammates and also care about themselves. In a way, our own company value is just one word, care. So five things really matter: care about the community, customer, company, teammates, as well as ourselves.”

-Eric Yuan

77. “Every employee at Workday thinks about how they are going to help customers be successful. It is a simple formula, but a lot of companies go out, and they don’t listen to their customers; they don’t try to solve hard problems, making it tougher for themselves to create a great business.”

-Aneel Bhusri

78. “Always treat your employees exactly as you want them to treat your best customers.”

-Neil Patel

79. “When key users told us something wasn’t working, we fixed it – immediately.”

-Stewart Butterfield

80. “If you’re genuinely building something that is solving a problem for your customers, the only people you should care about are your customers.”

-Josh Pigford

81. “Behind all smart devices and other technology is the need to get closer to the customer.”

-Marc Benioff

82. “Your audience is your lifeblood.”

-Tobias Lutke

83. “During the early stages of Zoom, I personally emailed every customer who canceled our service. One customer replied to my note and accused me of sending auto-generated emails “impersonating” the CEO — he said Zoom was a dishonest company! I wrote back that the email was indeed from me, and that it wasn’t generated by one of our marketing tools. He still didn’t believe me, so I wrote back again and offered to meet him on a Zoom call right that minute to prove it was me writing the emails.”

-Eric Yuan

84. “The few people who used it, myself among them, really loved it. Instead of changing it, we’d find more people like me.”

-Ben Silbermann

85. “A modern productive worker is someone who does a great job in figuring out what to do next.”

-Seth Godin

86. “Persistence isn’t using the same tactics over and over. Persistence is having the same goal over and over.”

- Seth Godin

87. “You can’t have good ideas unless you’re willing to generate a lot of bad ones.”

- Seth Godin

88. “The more aggressively you redefine the problem, the more likely it is you’re going to solve it.”

- Seth Godin

89. “This is not checkers; this is mutherfuckin’ chess — Technology businesses tend to be extremely complex.”

- Ben Horowitz

90. “Companies fail every day. Even big companies, with the most advanced strategies crafted by the most competent individuals, get disrupted out of relevance regularly. The best way to avoid that fate is to build a team that is able to ride the waves of disruption, a team that is able to challenge itself, a team that is able to constantly get out of its comfort zone, and most importantly, a team that never becomes complacent.”

-Nicolas Dessaigne

91. “Always make products that are the best in the world and anything other than this is a recipe for mediocrity.”

-Sridhar Vembu

92. “We wanted to understand the people we were serving, so, during those first months, I spoke to hundreds of business owners and customer support professionals until I could finish their sentences. This made all the difference to our product and viability as a company. As a team, we immersed ourselves in the experiences of the customer support community; and from our first days leading Help Scout, we aligned product and business decisions with the needs of real people.”

-Nick Francis

93. “It’s inevitable that tough situations will come up, but it’s how you react that is the challenge.”

Patrick Collison


94. “I firmly believe that “an incredible business opportunity” is not enough to make you the person for the job, instead the real question is: do you have a burning passion for the product you’re building and the customer you’re serving?”

-Jeff Lawson

95. “Thinking about your purpose is actually pretty crucial to your success as a company and a brand: Not only does it give customers something to believe in, but it will inspire your team to think bigger, and make your product better.”

-Hiten Shah

96. “Those folks who are focused on customer development, they’re growing at 30% higher year-over-year growth rates than those who aren’t.”

-Patrick Campbell

97. “Asana has been our attempt to solve the pain of work about work, letting organizations easily achieve their goals, or take on bigger ones.”

-Dustin Moskovitz and Justin Rosenstein

98. “Customer relationships matter more than ever, because your future revenue depends on those relationships lasting well beyond a single transaction.”

-Mikkel Svane

99. “Customer success means caring about making your customers successful. It starts with you selling to people you think you can make successful instead of selling to everybody.”

-Steli Efti

100. “Customers want new functionality, but they don’t want the traditional complexity that has marred products in the past.”

-Marc Benioff

101. “In most cases, business growth occurs when customers can get the maximum value from a product or service, which is why customer success is a real indicator of business growth. But customer success cannot be maximized without creating a dialogue where feedback is captured and acted upon.”

-David Nevogt

102. “To me, success means creating a business that empowers customers, employees, and community in equal measure. We want to add positive value to people’s lives, from a personal and professional standpoint.”

-Dan Kurzius

103. “Everyone at Zapier does a little bit of customer service each week, so I end my week doing my support shift on Friday afternoons. I like to make sure that every single customer has heard from us that week.”

-Wade Foster

104. “Today, marketers are talking about what is actually the goal: To have more engaging, personal and individual relationships with customers and sustain those over time. You have customers that activate more thoroughly, spend more, become better advocates on social media, and that’s what we all want.”

-Phil Fernandez

105. “Companies have woken up to the fact that people want outcomes, not ownership. They want customized experiences, and they want continuous improvement, not planned obsolescence.”

-Tien Tzuo

106. “Learn early, learn often.”

-Drew Houston

107. “You need to earn and maintain that customer’s trust every day, every transaction. The only way you can do that is measuring everything.”

-Lew Cirne

108. “With the shift to the SaaS model, the connection between your customer’s success and your success is much more direct and felt more quickly. Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have.”

-Bill Price


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