The change in business trends, higher industry competition and shift to digital marketing techniques must have made it difficult for you to rely on traditional business processes and strategies.
Many businesses seek new and innovative ways to reach their target audiences. One way to do this is through corporate video. Corporate video can be used for various purposes, such as product promotion, employee training, customer testimonials, etc.
There are many benefits of using corporate video services for your business. These videos can help you reach a wider audience, build trust with potential customers, improve your search engine optimization (SEO), etc.
What is a Corporate Video?
A corporate video is a broad term that covers multiple video types used as a medium for internal and external communication. Such videos are targeted to a specific audience and can be in any form, i.e. live, action video, animation, motion graphics or 3D animation, or a combination of all.
A corporate video company can offer you these services, ensuring the best quality and fulfilling all your requirements.
Types of Corporate Videos
You can divide corporate videos into different types based on the purpose they accomplish and the audience they target. Below are a few main types of corporate videos available:
Company Profile Video
A company profile video explains the company’s history, initiatives, products, services and goals. The audience of such videos is the consumers and stakeholders of the company. You can get corporate video services from a professional to ensure everything is covered with utmost perfection.
These videos are used to promote the product or services a company offers. Awareness creation, feature or benefit sharing and even pre-launch videos come under this corporate video category.
Investor videos often deal with numbers, financial statements and risk analysis. Usually, such videos’ audiences are investors or the organizations’ team members. Depending upon the scope, the elevator pitch can also be included in the investor videos.
The purpose of these corporate videos is to provide information about the products or services a company sells. However, the intention of such videos is not commercial but informational. One of the critical elements of explainer video types is that they are engaging and often involve creative touch.
Within this corporate video category, there are multiple subtypes of videos. These include how-to, safety videos, onboarding and training videos, and any other HR process you think should be part of the video record for your employees.
Internal Communication Video
The internal communication videos include videos with messages addressed to the staff. These messages can be announcements, new policy inclusions, and change incorporations. The clear audience, in this case, is the company employees.
These corporate videos are often the recorded versions of the live events that you want a certain audience to access. You can give videos as giveaways to all your stakeholders if the event has essential information or share it with the audience who attended it as replay access.
The testimonial videos are made by the customers to gain the trust of other customers. The people who have bought your products or services reveal their experience with your company, helping the other users with their purchases or subscriptions.
How can a Corporate Video Benefit your Business?
Are you still unsure about the benefits of a corporate video? We have listed the benefits of corporate videos for your business. Have a look at them to have a clearer vision:
Enhance Conversion Rates
As corporate videos are intended for a specific audience, they provide the targeted information. When the audience members get the required facts and have their questions answered, they tend to convert more.
Increase Brand Awareness
The corporate videos can explain the company’s brands, products or services. The exposure of potential customers to the brand message creates higher brand awareness. With increased awareness about your brand, you can expect more purchases, higher loyalty, and an expanded customer base.
Improve Search Engine Optimization
An effective SEO strategy will ensure your company ranks in the top 10 search results. While the other companies rely on long blocks of text, using corporate videos on your website can give you an edge over competitors.
The search engines will believe that you have better content for your audience, so you can show up at the top for the relevant search queries and grab all the potential customers.
Videos are Shareable
Only a few people watching your video could be your buyers, but they can surely be the influencers. If they like your product or service, they can share it with their friends and family. Corporate videos with details about products and services provide readily sharable content to use.
Build Trust with Potential Customers
The more you show how you work, the higher the trust element will be. The corporate videos allow you to show your customers what you do and how you do it. People usually buy from companies or people they trust. So, corporate videos can play an important role.
Make your Business Memorable
When your customers watch your product, services, people, and processes, they will likely develop an association with you. Even if the viewer doesn’t become your customer readily, they keep you in mind and will get back to you whenever they need a particular service.
Boost Social Media Posts
Another benefit to expect from your corporate videos is to get content for your social media. You can share the same videos or repurpose the content of your corporate videos to post on social media. With this strategy, you wouldn’t only be targeting only one source of driving traffic (websites) but getting your audience from multiple sources (ads, organic social media posts).
Hold your Visitors Longer
The attention span of the online audience has lowered significantly. So, you must create catchy or relevant content that can hold them longer on your website. The corporate video serves this purpose. They provide insight into the business, so your audience is interested in watching it.
Hiring a Corporate Video Company to Achieve your Marketing Goals
The benefits of corporate videos for marketing and educational purposes are not only limited to the short term but can also create an impact in the long run. So, have you considered hiring a corporate video company to get your business videos?
If not, you must consider recruiting one because only a professional corporate video-making company can help you create the right image with your audience. Besides, your reputation is at stake, so you can’t rely upon inexperienced people to do your corporate videos.
Whether videos will be used for internal or external communication, the recommended solution is to look for a professional corporate video company.
With multiple corporate video types available, you can choose the ones befitting your organizational needs. The selection of the right video type and the professional corporate video-making company to provide corporate video services will bring the benefits we have stated in this article.