5 Best Brand Management Software Tools
Brand management is not an easy task. The brand manager has to stay consistent across all channels and deliverables, stay up-to-date on social media platforms, nurture the customer experience, and manage the brand reputation. It’s a complex task that involves many undertakings.
Brand management tools can help ease this burden for brand managers and marketing teams. With the use of the right brand management software, you can control your brand both locally and globally, and give every market the level of attention that it needs when it comes to designing, delivering, and measuring the awareness and perception of a brand.
There are many brand management tools available in the market, and each comes with its own features and functionalities. Some of these tools are good for creating effective roadmaps that agencies, brand managers, and partners can follow. Others offer a centralized database of brand assets for brand consistency. Some of the brand management tools offer features for tracking and measuring the impact of marketing campaigns on brand awareness. In this article, we will be discussing the 5 best brand management software tools and why every marketer should add them to his tech stack.
Top 5 Brand Management Software Tools
The following are the software tools that you should consider adding to your brand management toolkit:
This brand management tool helps businesses to track their brand mentions on social media platforms, blogs, and publishers. It helps brand managers to know who is talking about their brands from LinkedIn posts to big publications.
Brand24 makes it easy for brand marketers to engage with comments and mentions of their brand in real-time. This helps organizations to ensure that both current and potential customers get a great experience through quick follow-ups and answers to their questions. Brand24 also provides data for analysis and helps customer success teams to follow up on negative comments before they destroy the online reputation of their brand.
Brand24 offers the following key features:
- Determine people talking about your brand and identify influencers to collaborate with.
- Auto-generation of notifications when your brand is mentioned.
- General analytics, influence scores, sentiment analysis, and more.
It has three pricing plans namely Plus ($49 per month), Premium ($99 per month), and Max ($199 per month).
Extensis Portfolio is a cloud-based brand portal that can help you to execute your brand strategy in an organized way. Most companies use it to maximize the value of their digital assets. Other than being a brand management software, Extensis is a good tool for font management and smooth workflow management. It helps companies to manage their files and makes them tractable. Extensis is a suitable brand management tool for both small and large enterprises.
The following are the key features provided by Extensis Portfolio:
- Workflow management- Extensis helps its users to organize their workflow and automate their time-intensive tasks.
- Reporting/Analytics- Users can generate reports and perform analytics on user and marketing data.
- Customizable branding- Brand managers can customize their brands to meet the needs of specific customers.
Although it has not provided pricing information, it comes with a 15-day free trial period.
This is a must-have tool for any business that wants to grow their brand. Latana is a brand tracking tool that uses AI-powered technology to give accurate and reliable insights about a brand. Such insights help brands to make better marketing decisions.
With Latana, marketers can map the perception of their brand globally to know what consumers think and feel about their brand. They can also segment their audience into niche groups, which is good for running customized marketing campaigns for higher chances of conversion. Some of the key features offered by Latana includes:
- Measure brand awareness- users can map the brand awareness globally and increase their brand’s awareness.
- Data reach- Latana users can design a mobile-first respondent experience to increase the customer reach in over 100 countries.
- Data confidence- Latana has an algorithm that can identify respondents who provide high-quality answers to their surveys.
- Audience segmentation- The tool comes with an Audience Segment Builder that can help users to segment their audience based on their similarities. This can make it easier to run customized brand marketing campaigns.
Latana has three pricing plans namely Base (starts at $7,000 per market per year), Pro, and Enterprise.
Falcon.io is a content management tool for social media marketing and creating automated ad campaigns. With this tool, social media marketers can create paid and organic posts for all their social media platforms in one place. It is a suitable tool for both small businesses and big e-commerce players.
Falcon.io’s dashboard gives users access to a collaborative content calendar that simplifies the workflow and makes social media campaigns clear. The calendar makes it easy for the marketing teams to collaborate and plan the best marketing content to use for future campaigns.
Falcon.io also makes it easier for brand managers to automate their marketing campaigns. Through social media management, Falcon.io bridges the gap between businesses and their prospective consumers.
The tool’s main features include:
- Simple, pre-designed templates for creating landing pages.
- A centralized calendar that allows brands to create, plan, and schedule their social media marketing efforts.
- APIs that provide integration with social content and data.
Falcon.io has many features, but its ability to improve the quality of social media campaigns and increase productivity makes it stand out from the crowd.
Reputology is the best brand management software to help you turn your followers into fans. Their name clearly suggests what the tool does, improving your brand reputation. The tool comes with numerous features for tracking and improving the brand reputation.
Businesses and brands understand that how they reply to messages on social media and incoming reviews has an impact on the user experience. Reviews are an important part of brand management, hence, a brand management tool is not complete without a functionality for managing reviews. With Reputology, you can monitor reviews in real-time and respond to reviews across many platforms from within one app.
The key features offered by Reputology include:
- Track all review sites and reputation channels.
- Engage unhappy customers quickly.
- Identify the root cause for customer complaints.
Reputology offers its users with three pricing plans namely Professional ($180/month), Agency ($400/month), and Partner ($2500/month) plan. Each plan comes with a free trial.
Brand management is not an easy task, especially when done manually. That’s why brand managers need to have a brand management tool. Brand management tools make the work of both brand managers and marketers easier by bringing the branding strategy and marketing efforts into one cohesive and trackable system.
This way, a business can improve its relationship with customers from lead generation to the final sale. Brand management tools also help businesses to manage the reputation of their brands everywhere, from social media platforms to web stores.
There are different brand management software tools available in the market. The one-size-fits-all strategy doesn’t apply when choosing a brand management software. The right one for your brand will depend on the goals to be met, the strategy to be followed, and the pricing that suits your budget.