Marketing

How to Build a Strong Brand Online to Attract new Customers In order to distinguish yourself from the competition, it is important that you think from the beginning how you want to build your brand. When shopping for a product you often think about what kind of brand you buy, do you choose Adidas or Nike when buying a pair of running shoes? The answer is usually that you usually choose the brand you relate to and recognize. We all have personal preferences for different brands. All of these brands have succeeded in creating an identity that many people associate…

Why You Should Build Brand Awareness Your brand encompasses everything you are and sets you apart from the competitors in the market. It helps you show the target group how you can solve their problems, what you stand for as a company and why you do what you do. Events are based on the same principle. Organizing events is rarely done to fill the calendar with activities, but is part of something bigger in relation to your brand. You may have identified a specific need in the market or a problem you want to help solve for your target audience…

What is Lead Nurturing? Complete Guide Lead nurturing is a process where you develop relationships between buyers and every stage of a sales funnel as well as every step of the buying process. This guides the company to prioritize marketing and communication to those who are in need of the company's services/products and to offer them the information they need in the step they are receptive to. The majority of all companies miss 95% of their leads (source: Robertson Coaching International). On average, 50% of leads are not ready to buy (source: Marketo). About 80% of new leads never lead…

Five Tips to Retain More Customers and Increase Sales! The highest priority for sellers is to find new ways to increase sales. To achieve this, they have to sell more, which in turn means they need to close more deals. Often, this can result in salespeople focusing so much on acquiring new customers that they forget the needs of existing customers. Although we are constantly hearing that it is cheaper to retain existing customers than to acquire new ones. According to Marketing Metrics, it is 60-70% more likely that you sell to an existing customer than a new customer and…

How to Maintain Good Customer Relationships? Ambassadors are your most loyal customers. They are prepared to pledge their own reputation to recommend you to a friend. And ambassadors can be used to the advantage of the company! In addition to the fact that they often account for the highest sales, they market your brand and thus sell your products/services indirectly. If, on the other hand, you want to keep your ambassadors, you have to treat them right! Listen to your ambassadors It is easy to think that you do not have to care about the ambassadors because they are already…

10 Tips on How to Find Customers in the Startup Phase What is the most difficult thing about starting a business? For many, the answer is "finding customers". Unfortunately, having a good product or service that you are sure will be a success is not enough. You have to go out and find customers. In fact, it is important for most entrepreneurs to be out and recruit new customers on a regular and frequent basis even after their business becomes successful. When it comes to attracting customers to their start-up business, it's about being active on several fronts. Firstly, it…

How to Build a Brand with Content Marketing Brand building is about establishing and maintaining personal relationships between the company and potential and existing customers in the long term, and social media can be an effective way to achieve this - not just “business to consumer” but also “business to business”. Think about brand as a concept. And consider how content marketing can be used to build and strengthen your brand. In this article, we will go through the top tips for building a brand with content marketing. A brand is an essential part of a company because a brand…

How to Get Lost Customer Back: 4 Steps Even for the best companies, a customer may decide to leave and go to the competitor instead. For anyone who owns or runs the company, it feels like when you see your favorite player leave the team you're cheering for, to start playing in another team. In other words, very disappointing. The good news is that no dramatic action is required to get the customer back again. Statistics show that in most cases, customer dropout could have been avoided. With churn management, thus working to avoid these customer failures, you can detect…