Why Influencer Marketing Should be Part Of Your Brand’s Marketing Strategy

The way businesses are doing their marketing is slowly changing.

Generally speaking, it is often the large corporates turning to the more traditional ways of marketing also known as display advertising which is mainly Television, billboards, magazines and even radio.

While the large corporates are spending large amounts of money on marketing that’s not very targeted and that’s very hard to measure results with, there’s a trend among smaller businesses turning to more effective and targeted marketing ways.

Influencer marketing is particularly one of those marketing ways that has grown in popularity dramatically over the last couple of years and in this article, I’ll be explaining Why Influencer Marketing Should be Part of Every Brand’s Marketing Strategy.

Ads on TV, in magazines and billboards, so-called display advertisements that have been around for quite some time is slowly losing efficiency and popularity among companies.

In the modern age of technology, there are so many ways that businesses can market their brand on that generates way better results than display advertisements, while often also offering the possibility to measure things such as reach, ROI, and location.

As you can understand, there is very little reason for brands to use classic marketing ways and many businesses are turning to just influencer marketing.

For a lot of businesses, the results of display advertisements don’t justify the price for them so a lot of businesses are changing to more effective marketing ways.

Influencer marketing is particularly one of those marketing ways that has grown in popularity dramatically over the last couple of years and in this article, I’ll be explaining Why Influencer Marketing Should be Part of Every Brand’s Marketing Strategy.

Why Influencer Marketing Should be Part Of Your Brand’s Marketing Strategy

1. Better reach

Display ads have created a form of immunity by the people watching them. For many, many years, people have constantly been attacked with commercials and ads wherever they’ve gone. Whether they’ve turned on the TV, opened a magazine or seen billboards along the roads, they are constantly bombarded by ads. This has created a kind of immunity against these types of ads because people have learned how to ignore them and filter what they see.

With influencer marketing however, you can reach your target audience where they spend your time, and do it by partnering up with their “idols” or inspiration sources in the form of influencers.

2. Affordable

This, of course, depends on how much you spend but something to have in mind is that compared to display advertising – it is affordable due to the high ROI. According to a study, for every $1 invested in influencer marketing, brands got $6.5 in return.

Overall, with influencer marketing, the ability to target your audience is completely different compared to classic advertisements and the main difference is that the biggest part of the people seeing the display ads are not targeted and would actually never buy your products. And this is something many small businesses know.

In short, with influencer marketing, brands get more bang for their marketing buck.

3. Modern way of marketing

If you want to display your business as modern and up-to-date you have to be able to adapt new trends and changes in the industry.

A lot of companies are doing this and it is very clear that there is a change going on where brands are making a transition from old-fashioned ads to more modern ways which also helps companies reach their target audience in a completely new way.

Influence marketing plays an important part of that transition and many modern businesses are quick to adapt it while old corporates are a bit behind.

4. Consumers trust influencers more than they trust companies

Most people have a hard time trusting companies simply because they know their agenda – to make money.

People do however trust other consumers, their peers and people they look up. This, of course, means that influencers are way more trusted than the brand itself. Especially if the followers of the influencer sees the influencer as an “Idol” because the good thing with people having them as idols is that they want to wear everything they wear and use every product they use which helps brands sell more.

5. Influencer marketing will help grow your audience

An influencer should have a big following on social media because otherwise, they aren’t classified as an influencer. Influencers should be able to influencer their followers’ lives and decisions and thereby the name “influencer”.

With the help of influencer marketing, you’ll instantly have access to a huge audience that you didn’t have before which means that if an influencer ask their followers to follow your page, there’s a huge chance you’ll gain some followers fairly quickly and you will gain a brand exposure to thousands or even millions.

6.  Influencers Offer New Audiences

Depending on how big of an audience you have, influencers helps bring new targeted people to your brand.

Normally, the influencer have a larger following than the company and their followers are often interested in the same niche as the company which means that they only need to be informed that your brand exists and then they will begin to follow your brand and that’s what influencers help you do – get introduced to a new audience.

7. Influencers help humanize your brand

It is hard for brands to humanize themselves all on their own because normally, they do regular display marketing without showing anyone in their team or writing anything personal.

For the consumers, it becomes very abstract and it is hard for the customer to create any kind of personal connection with the brand.

With influencers however, you can change that. The influencer puts a face to your brand which makes the customers associate your brand with someone they trust and look up to. By having a face behind a brand, it also increases the trust and the odds of them purchasing something from you.