What is Influencer Marketing? – All You Need To Know About It

The word influencer marketing is getting more and more common and if you’re spending time on social media, there’s a big chance that you’ve come across it a few times.

But what is influencer marketing and what does it mean? That’s what you’ll learn in today’s article.

What is Influencer Marketing All About?

As you can understand from the name, influencer marketing is a form of marketing that is all about finding leaders and high-authority individuals within a particular niche. The goal with influencer marketing is to make a very targeted marketing campaign in order to reach out to a larger audience with the help of influencers.

The difference between traditional marketing and influencer marketing is that the influencer does the marketing for you instead of you doing the marketing of your own brand. Often, an influencer have more authority than a business and influencers tend to be more trustworthy as they often have loyal fans.

There are two main ways to do influencer marketing.

Either the business supplies the influencer with content to post or the influencer receives the product in order to create own content. Generally, it is better that the influencer creates their own content because the influencer can create content that suits their feed and product place the product in a more discrete and genuine way.

This often makes the endorsement more successful compared to if the influencer were served the content by the brand.

What are the benefits of using influencer marketing?

There are many benefits of using influencer marketing and it’s easy to understand why it has grown to be so immensely popular when reading about all of its benefits:

  • Priceworthy
  • Extremely targeted way of marketing
  • Influencers are more trusted than companies
  • Improves your Search engine rank (only if you’re using blogging influencers)
  • YOU decide who you are going to work with to reach your audience
  • Increase brand awareness
  • increase credibility
  • Save time

Now, with that said, are you thinking about starting with influencer marketing now that you know what it is?

On average, businesses generate $6.50 for every $1 invested in influencer marketing. (Source).

Begin your influencer marketing journey today with the help of VeloceNetwork to find the most suitable influencers for your brand in just seconds!