There are lots of good reasons for the major and minor fashion brands as well as the startups feel that Instagram is the best social media network that can help them to promote their business. Social media platforms, in fact, is the nest means to browse ideas from different businesses, brands and even the individual users.
It all depends on how you integrate the different channels and their features into your marketing efforts as well as your brand promotion strategies. If you do it correctly, your effort will surely morph into a single platform to get in touch with your followers on different social media channels including:
- Twitter and others.
Out of all social media networks, Facebook and Instagram offer greater opportunities due to its innovative and useful features. These features will enable you to make the best out of the varied digital advertising options.
New features like Instagram Stories and Memories will add a new meaning to the posts, even if it is a copy-cat move.
As for Instagram, it always stayed ahead of the curve allowing the users to post some of the best visual content to make it look unique. This is the primary reason for Instagram being a popular platform to increase website traffic by creating a more engaged community.
Other reasons for fashion brand preference
Other reasons for brands preferring Instagram over other social media platforms include a large number of active monthly users on this platform. According to stats, the number of social media followers is a staggering 3.5 billion, and out of that one billion users are found on Instagram alone. This following is growing continuously which is why this is the most preferred medium for brands to promote their businesses and to reach out to a larger target audience on a global scale.
In addition to that, Instagram also has several other reasons that are equally good and hard to ignore.
- This being an essentially mobile app, you will get a higher opportunity to tap mobile users. This means you will get to reach to them always, anytime and every time.
- You will also have an opportunity to increase your brand reach and prospects of sale because more than 52% of all web traffic comes from mobile users, according to research.
- It will also allow you to showcase your product in the best possible way as you can share beautiful visual content through this exclusive photo-sharing app.
- You will also win better and larger traffic through Instagram Stories as these will be more authentic and resonate well with the audience.
With all these benefits provided, there is no doubt that Instagram wins hands-down when it comes to gaining more Instagram followers, boosting engagement among the users and generating higher conversion rates and sales.
Biggest fashion names like it
Not only the smaller businesses and startups prefer Instagram over other social channels but most of the bigger names to prefer it for several other valid and strong reasons.
One of the most significant reasons is that the newer features included in this platform allow a 100% boost in online presence and brand promotion. In the last six months the platform has included features like:
- IG Stories
- 4-way calling and other powerful tools.
All thee tools and features will help you a great deal in formulating your marketing strategy to reach your potential customers and beyond to grow your business. These tools will not only help you to know what to upload but also how to edit the content like a pro and upload to make these more visible, clickable and shareable.
Different uses of Instagram
There are different uses of Instagram on social media. It being an entirely mobile-based app, several users snap their images as they go. Along with that it also enables them to add a relevant hashtag and caption to their pictures while posting their pictures.
In addition to that, if you want to use Instagram for your business marketing and promotion, you can use your smartphone to:
- Delete a camera roll
- Edit a picture to post a visual content of high quality and
- Add personality and individuality to it.
With more people engaged on Instagram than other social networks and check in regularly, you can make your brand and product fit in perfectly for them to get engaged with it.
The best thing is that you do not have to always create content to share on Instagram. You can even repost the pictures of your products shared by your fans. This will somewhat reduce your workload but will make your brand more authentic and the users happy as well. by showing the involvement of your fans will not only amp up the enthusiasm but will also increase the chances of linking in Resources as well as create a personal space with the tags. You may also share your photos with other social networks as well to increase your reach.
Work with any device
When you choose Instagram as your social network for promoting your fashion brand and product, you will be able to work with any device since Instagram is available for free on:
- iOS devices such as iPhone and iPad
- Android devices such as smartphones and tablets of any brand and make.
It is also possible to access the internet using a computer but then you will only be able to upload and share photos and videos.
Therefore, Instagram is a platform which will allow the fashion designers and brands to showcase their creative skill and unique products in the best possible way. In addition to that, the Instagram Stories feature will allow you to make your posts look more authentic to the users.
All these features will enable you to drive the fashion-related traffic on Instagram to your site. Remember, most of the fashion lovers with deep pockets are available on this platform. All you have to do is create a fashion account on Instagram and give them a reason to follow you and your fashion brand.
Kristen Smith has been working on the importance of social media in marketing with thousands of real Instagram followers for her postings.