Social Media Influencers – How Influential Are They Really?

We hear the word influencer being thrown more now than ever because the popularity of influencer marketing has grown rapidly but how influential are social media influencers really?

When you’ve just found an influencer that suitable for your page, you should investigate the soon-to-be partner’s page to see how influential they really are so you know what you can expect.

Social Media Influencers – How Influential Are They Really?

Audit the influencer

The total follower amount that you see on an influencer’s page isn’t what you should count on and it is certainly not the number of people that the influencer marketing campaign will help you reach.

For example, you have to remove fake followers and ghost followers from the calculation.

Removing this will help you get a better understanding of how influential the influencer really is.

Take a look at the influencer’s comments to see how big of an impact they leave on their followers. If their comment section is packed with comments like “nice”, then they aren’t really having a big impact on people, or even worse, it can mean they are using fake comments.

Comments can really be a great way of seeing how the marketing campaign will perform and if the influencer’s recommendation of your product will make people buy it or not.

Ghost followers

Apart from fake followers, you should also have in mind that all accounts have ghost followers. Some accounts have few, some have more.

Ghost followers are followers that never have engaged with any of the influencer’s content. An account that is a ghost follower is usually an account that is inactive, meaning they will never see your influencer marketing posts.

Think about…

Many influencers are setting their rates based on their follower amount but as we can conclude from the information below, this isn’t an accurate number of people your campaign will reach.

Instead, ask your influencer to send you statistics on things such as total reach per week or total reach per post. This will protect you from failing and also help you predict the results of your influencer marketing campaign better and set goals based on the real numbers that the influencer is generating.

With the help of these simple tricks, you can get a better understanding of how influential your influencers really are.

Let us know about your experiences with influencer marketing and who you are measuring how influential your influencers really are.

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