How You Can Tell If an Influencer is Fake
When choosing influencers to partner with, it’s important that you examine their accounts very deeply.
A lot of marketers are only looking at the follower amount the influencers has and then believes that is the total amount of people they will reach.
The issue is however that it’s not that simple.
If you want to run a successful social media influencer marketing campaign, you have to go considerably more in-dept so see how influential the influencer really is and what impact they have on their following.
This is ultimately what will decide how well your campaign will perform.
In this article, I’ll therefore provide you with the key elements you need to take into consideration when choosing an influencer and how you can spot if their influence is faked or not.
How You Can Tell If an Influencer is Fake
When looking for influencers to partner with, you should thoroughly examine their engagement and content. The engagement the influencer has is one of the most important things you need to look at as influencers with a smaller following but a better engagement can generate better results than an influencer with a huge following but a bad engagement.
Most influencers are pretty savvy and know that most sponsors look only on the surface of their accounts: total followers, likes or views/post and professional photos/videos so don’t get fooled by these kind of numbers.
These will only give you a small idea of what the influencer can generate.
There are plenty of resources available to make you look like you have devoted followers. In the App Store, you can download apps that give you likes, followers, comments and views. Also known as fake followers because they are in reality just bots that will never buy anything from your company.
In fact, fake followers won’t even help you increase your brand recognition because they aren’t actually real people.
The best method
The best method of finding true engagement is diving into their comments. You can usually tell if comments are fake if they’re really uplifting and ambiguous. The influencer tends to write the comments that they’d like to see on their accounts and use an app to have a stranger publish the comment on their account. For example “you are so pretty” “I love your channel” “you are so talented”.
You can also see if the influencer leaves a big impact on their followers by looking at the comments.
If the comments are genuine and says something about the posted photo, then it is most often real.
If you however are seeing a bunch of comments such as “nice” and “awesome”, then they aren’t making a real impact.
Top indicators that an influencer buys fake comments are:
1. Majority of commenters are private accounts
2.From a different region than the influencer
3 Solely uplifting comments
4.Very few commenters are tagging their friends
5.Go through a few posts. If you can repeatedly find the exact same comment in multiple posts (from different users) then they might be fake.
If you see things such as the things mentioned above, the influencer might be fake but not necessarily.
To really be sure, you have to take a look at several posts that has been posted during different times in order to notice a pattern.
If you notice a pattern, then the influencer is most likely fake and then you have to take that into consideration when deciding wether to work with them or not.
Do have in mind that just because some of the comments/followers/likes are fake doesn’t mean all of them are.
These types of influencers can still have some sort of influence but it’s important that you are aware of them.
It can still be hard spotting them..
Even if you follow these tips, it can still be difficult to know for sure whether or not the influencer is fake.
This is where VelcoeNetwork can help you make good decisions in who to work with.
In the VeloceNetwork influencer directory, you will only find genuine influencer that has been examined very closely before they’ve been approved by our team.
This is to ensure you that you will get the most out of your influencer marketing budget.
Veloce does the filtering for you by hand-picking only the best and industry-leading influencers, so you can feel safe when partnering up with them.
The best way to spot if an influencer is fake is to look at their followers versus engagement level.
If the influencer has a low engagement, it can be an indication of fake followers.
This is where diving deeper down into their comment can help you get a better understanding of whether or not your suspicions were correct.
Using VeloceNetwork is one of the best ways to ensure that you are only teaming up with the best of the best influencers out there. And the best of all is that you don’t have to do the hard work!