Generate Immediate Result With These Must-do’s of Influencer Marketing
You might have started your influencer marketing campaign but want to optimise it to generate better results.
Or maybe you are completely new to influencer marketing and want to generate immediate results.
No matter what the scenario is, these essential tips of a successful influencer marketing campaign will help you improve your results.
As there are many factors that plays a part in how successful your influencer marketing campaign become , there are quite a few ways you can optimise and improve your influencer marketing campaigns to generate better and more immediate results.
In this article, we’ll be presenting How you can Generate Immediate Result With These Must-do’s of Influencer Marketing.
1. Identifying the right influencer
The reason that this is written as the first point is that it probably is the most important thing that decides how successful your influencer marketing campaign is.
You have to choose your influencer wisely.
Firstly, make sure that they are individuals that actually would use your products. If not, the endorsement won’t be genuine and their followers will sense it – meaning the campaign won’t have a very big impact.
Another thing you should have in mind when choosing influencer to work with is if their message goes well with yours. Do you speak the same language?
If so, there’s a big chance your campaign will be a huge success!
2. Quality over quantity
A mistake that a lot of brands are committing is only looking at the follower count of the influencer.
There are many reasons to why this is a bad idea.
Here are some of them:
- Their follower count may be high but their engagement may be very low, which means that their reach actually won’t be as big as you are expecting
- They might have bought fake followers
- Their followers might be irrelevant and not targeted ones
Instead of looking at their follower number, you should instead look at things such as their engagement and the quality of their comments.
Looking at the comments of the influencer’s post can tell a lot about their followers.
If the comments they are receiving are genuine and personal, then the influencer has a big impact on its followers.
If the comments are only positive phrases such as “nice” or “I love your feed”, that can indicate that the influencer is buying fake comments, the influencer aren’t making a big impact on its followers or that random accounts actually like what they are doing.
It can also mean that the accounts that are making these comments want to spread awareness of their pages.
So in conclusion, look for quality comments/engagement rather than just looking at the follower count.
3. Using VeloceNetwork
If you really want to generate great results with influencer marketing, not using VeloceNetwork influencer directory would be a foolish move.
The Veloce Network is a directory with thousands of social media influencers that are updated every week.
In the directory, you can filter the influencers based on your needs, so you can be sure to get the most out of your influencer marketing budget by reaching your targeted audience.
Finding suitable influencers can be a real struggle but by joining Veloce Network, you don’t have to do any of that – saving you both time and energy.
Simply filter the influencers based on your preferred criteria such as platform, demographics, niche and much more.
The best and most suitable influencers based on your criteria will then be listed.
You don’t need to be afraid of being tricked by influencers who have fake followers etc. because all out influencers are hand-picked by our team and only accepted into our directory if they meet our strict demands.
With the Veloce directory, you can be sure to get the most bang for your influencer buck.
4. Focus on building long-time relationships
You should always enter an influencer partnership with the approach of starting a long-term relationship.
Never see an influencer as a one-time use product. Instead, see an influencer as a long-time partner that can help build your brand in a cost-effective way.
If an influencer proves to be a great fit for your brand and is generating great results, there is no reason to why you should quit the partnership with them. Instead, you should plan a more frequent and consistent posting schedule.
Also, the more posts you purchase from the influencer, the better prices they will offer.
And who knows, maybe you will build a relationship that is so good that they start working with your brand more in-depth or in any other way they can provide value for your brand.
If you are using influencers as a one-time use product, you might be missing out on some very valuable opportunities for building your brand and making new contacts.
5. Ask the influencer to include powerful call-to-action
Usually, it is the influencer that is crafting the content and caption but that doesn’t mean you don’t have anything to say about it.
You, of course, want to include a great call-to-action but you don’t want to be too promotive. The influencer’s followers shouldn’t be able to understand that those words don’t come from the influencer because if it’s clear that those aren’t the words of the influencer, the post will lose credibility. Very quickly.
Some simple calls to action that are fun and engaging but not promotive are things like asking people to comment below, tag someone, or just say yes. By asking the influencer’s followers for simple actions such as the ones mentioned above, you engage the audience and also make them stop for a second and watch the post carefully.
This is especially important on Facebook. That kind of engagement and those kind of comments are driving the Facebook algorithms. Comments drive the post to have more visibility.
These 5 tips should be able to generate quick and effective results from your influencer marketing campaigns.
If you want to make your influencer marketing campaigns successful, make sure you aren’t too promotive, are choosing the right influencers, giving the influencer full control (as the influencer knows best what their followers want) and lastly, including killer call-to-actions.